Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.
We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.
Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
About the role
This part-time freelance position (5–10 hours per week) offers a chance to shape the visual narrative of a fast-growing company with an important mission. As a Performance Marketing Motion Graphics Designer, you will work directly with our Performance Marketing Team, collaborating with the Design Team to develop compelling animated ads that resonate with a diverse audience. You’ll leverage data-driven insights to continually refine your work, ensuring that each creative asset not only meets brand standards but also drives tangible performance outcomes. The role offers flexibility in project scope, making it ideal for a creative professional seeking to make a meaningful impact in an entrepreneurial environment.
What you'll do
- Conceptualize and create captivating motion graphics and animations (e.g., kinetic typography, animated product highlights, cinemagraphs) to support performance-focused social media ad campaigns.
- Collaborate closely with the Paid Team and consult with the Design Team to ensure all creative assets align with Self’s brand identity and visual storytelling guidelines.
- Continuously optimize ad creatives based on performance data, iterating designs quickly to improve engagement, conversion rates, and overall customer acquisition metrics.
- Adapt animations to meet various social platform requirements and specs, staying current with best practices for regulated FinTech marketing.
- Provide insights and recommendations on new motion graphics techniques, tools, and trends to help Self remain an industry leader in marketing innovation.
What you will bring
- 4+ years of experience in motion graphics design, ideally focused on performance marketing and social media advertising.
- 3+ years of demonstrated success creating A/B test variations and iterating on video/animation creatives based on real-time performance data.
- Proven expertise in motion graphics software (e.g., After Effects, Premiere Pro), demonstrated through a solid portfolio of performance-driven designs.
- Familiarity with social media ad formats, specs, and best practices across platforms (e.g., Facebook, Instagram, TikTok, YouTube).
- Strong portfolio showcasing a variety of animation styles—from kinetic typography to cinemagraphs—demonstrating a keen eye for branding and storytelling.
- Demonstrates an ability to adhere to and work within brand guidelines.
- Track record of using data and analytics to guide creative decisions and optimize ad performance.
- Strong storytelling capabilities, with an eye for detail and brand consistency in a regulated industry environment.
- Ability to work efficiently in a fast-paced setting, iterating designs quickly based on feedback and performance metrics.
- Excellent communication skills and openness to collaboration with cross-functional teams.
- Preferred experience in financial services, FinTech, or another regulated industry, with an understanding of compliance considerations.
Base hourly range: $65 - $85 hourly. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons. Opportunity to move into a monthly retainer in the future.
We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.
Our perks include:
- Company equity in the form of Stock Options
- Performance-based bonuses
- Generous employer-paid health, vision and dental insurance coverage
- Flexible vacation policy
- Educational assistance
- Free gym membership
- Casual dress code
- Team building events and activities
- Remote work arrangements/ flexible work schedule
- Paid parental leave
Self Financial requires all employees hired to successfully pass a background check.
We are an Equal Opportunity Employer.
At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.
Top Skills
What the Team is Saying
What We Do
Self Financial is a 10-year-old credit-building platform that works to increase financial resilience through products that make building credit accessible. Products include Self's signature Credit Builder Account, secured Self Visa® Credit Card, and free rent reporting to the three major credit bureaus. Self is also the Official Credit Building App of the San
Why Work With Us
It's not every day you have the opportunity to work for a for-profit company with a strong mission that has meaningful impact on people's lives. If you're searching for a higher purpose and you're passionate about helping to improve people's financial situation, then Self is just the place.
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Self Financial Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We offer a remote and hybrid work environment to adapt to our changing world, including unlimited time off when you need it.
