Performance Marketing Media Planner

Posted 7 Days Ago
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Makati City, Metro Manila, National Capital Region
3-5 Years Experience
Agency • Marketing Tech
The Role
The Performance Marketing Media Planner supports media planning across digital platforms, collaborates with agencies to ensure efficient campaign execution, and formulates data-driven strategies to optimize media spend. They assist in developing media reports and lead strategic initiatives while serving as a partner to senior leaders in driving business growth.
Summary Generated by Built In

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

Job Description / Role Overview

  • Assists the Media Lead and collaborates with media agencies for the development of media plans that are strong on Digital
  • Ensures that brand media campaign's plan across all touchpoints, runs on time and smoothly, and safeguards media efficiencies
  • Recommends and initiates media ideas for experiments
  • Supplies basic media reports and data needed for analysis in creating Integrated Category Reviews/ Media Reviews
  • Helps the team upskill in Digital by using expertise and collaborating with partners to train marketing team.
  • Develop a data-driven strategy and support other teams/functions to deliver key business results
  • Formulate a strategic framework to analyze business problems, develop hypotheses, and make recommendations
  • Lead strategic initiatives across clients to delivery beyond media KPI results
  • Serve as a thought partner for senior leaders to drive business growth within the organization. Liaise with clients as the overall paid media strategy owner
  • Drive Media performance management; performs competitive analysis and defines media sufficiency for campaigns and overall annual spend across owned, earned and paid media
  • Develop local Media strategy in partnership with Brands to optimize media spend and effectiveness across all areas (paid, owned, earned)


Required Qualifications

  • Graduate of a Bachelor's Degree in Mass Communication, Communication Arts, Business, or any related course
  • Minimum 3-5 years of work experience of relevant work experience in Total Media (Media planning, full-funnel Marketing campaign executions across multiple paid Media platforms)
  • Preferable with understanding, training, and experience on Digital Media and Marketing
  • Solid quantitative, analytical, and problem-solving skills
  • Excellent collaboration / teamwork across functions to drive project completion
  • Proven track record of managing strategic projects with senior stakeholders (Business growth KPIs attributed to Paid media strategy)
  • Advanced platform experience for Google Ads, META Ads, TikTok Ads, LinkedIn Ads (Programmatic Media buying experience is a plus)
  • Updated Google Media buying (SEM, YouTube and Display) and Meta Certifications (Planning and Media Buying)

How We'll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.  

#LI-DNI

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


Top Skills

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The Company
HQ: New York, NY
11,000 Employees
Hybrid Workplace
Year Founded: 1948

What We Do

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

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