Captions

Performance Marketing Manager

Posted Yesterday

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New York, Union, IA

Senior level

Artificial Intelligence • Software

The Role

The Performance Marketing Manager will scale and optimize paid marketing efforts for web acquisition, manage budgets, and enhance campaign performance through analytics.

Summary Generated by Built In

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We're on a mission to serve the next billion.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You'll join an early team and have an outsized impact on the product and the company's culture.

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures (Series C lead), Kleiner Perkins (Series B lead), Sequoia Capital (Series A and Seed co-lead), Andreessen Horowitz (Series A and Seed co-lead), Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Check out our latest financing milestone and some other coverage:

The Information: 50 Most Promising Startups

Fast Company: Next Big Things in Tech

The New York Times: When A.I. Bridged a Language Gap, They Fell in Love

Business Insider: 34 most promising AI startups

Time: The Best Inventions of 2024

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us**

About the role:

We’re looking for an experienced Performance Marketer to scale and optimize our paid marketing efforts, with a primary focus on web acquisition. In this role, you’ll own and expand our existing paid marketing program, managing budgets, launching experiments, and driving growth across multiple channels and languages. While your primary focus will be on the web, you’ll have opportunities to contribute to our iOS and Android campaigns.

Key Responsibilities:

Own and scale paid search efforts, with expertise in Google Search Ads,, and Bing Ads, ensuring campaigns are optimized for performance and ROI
Develop and execute structured testing roadmap, identifying new opportunities to improve efficiency, scale spend, and unlock incremental growth
Analyze and optimize performance metrics, proactively monitoring pacing, spend, and conversions
Manage budget allocation across campaigns and channels, ensuring resources are deployed effectively while balancing attributions and incrementality
Collaborate with brand, product, and creative teams to align paid marketing efforts with broader company initiatives
Write and refine ad copy with compelling messaging that resonates with different audience segments and markets

Requirements:

Minimum of 5 years of work experience in performance marketing, with strong focus on paid search and web acquisition
Proven expertise in Google Ads, Bing Ads, and with hands on experience optimizing large scale campaigns
Strong analytical skills - experience pulling and interpreting data from ad platforms, spreadsheets, and product analytics tools (Mixpanel, Google Analytics)
Experience managing conversion tracking set ups, troubleshooting attribution issues
Ability to work autonomously while collaborating with cross functional teams in a fast paced startup environment
Strong organizational skills to juggle multiple priorities and ensure execution
Excellent copy skills, with ability to craft succinct, high converting ad messaging

Benefits:

Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Dinner stipend every night if you're working late and want a bite!
Doordash DashPass subscription
Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
Multiple team offsites per year with team events every month
Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.