Performance Marketing Manager

CoinFlip is a global digital currency platform company, focused on providing consumers simple and secure access to buy and sell cryptocurrency. The company operates the world's largest network of cryptocurrency kiosks by transaction volume with more than 5,000 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil and Mexico. CoinFlip’s digital currency kiosks make buying and selling major cryptocurrencies accessible and safe for consumers who wish to purchase their digital currency using cash. CoinFlip also operates CoinFlip Preferred, a personalized over-the-counter service that provides investors with custom, white glove support for their cryptocurrency transactions. In 2022, CoinFlip launched CoinFlip Ventures, an investment group offering coaching, funding, and networking support to early-stage crypto and web3 projects.  

CoinFlip was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich, and Ben Weiss. Headquartered in Chicago, CoinFlip placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 2022 and 2023 Deloitte Technology Fast 500, was named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain's, ranked in Chicago Tribune’s Top Workplaces in 2021 and 2022, and was awarded the 2021 and 2022 Stevie ® Awards for Customer Service. To learn more about CoinFlip and how to get started on your digital currency journey, visit www.CoinFlip.tech.

As the Performance Marketing Manager, you will be responsible for creating, executing and optimizing advertising campaigns across our performance marketing program including Search, Display, Pmax & Social campaigns.  You will be a key member of the marketing team in charge of marketing strategy across our paid channels and will work cross-collaboratively with product, analytics & other teams to drive business growth. 

Responsibilities: 

• Lead and manage Google Ads & Social ad platforms to drive performance and achieve business goals.

• Develop, optimize, and monitor campaign budgets to ensure efficient allocation of resources.

• Implement a data-driven testing approach to continuously improve campaign performance and ROI.

• Generate and present detailed reports on the overall performance of marketing campaigns, providing actionable insights.

• Coordinate with product marketing teams to launch new initiatives.

• Identify the latest trends and technologies affecting our industry.

• Evaluate important metrics that affect our website traffic, target audience and CAC.

• Work with your team to brainstorm new and innovative growth strategies.

• Oversee and manage agencies & internal associates to ensure the successful execution of the performance marketing program.

• Take on additional responsibilities as needed to support the marketing team.

Qualifications:

• Bachelor’s degree in marketing or relevant field.

• A minimum of 4 years experience in a digital marketing position with +$500k monthly budgets.

• In-depth knowledge of the Google Ads platform.

• Hands-on experience with Facebook Ads Manager.

• Highly analytical with a proven track record of utilizing data to drive decision making.

• Outstanding communication and interpersonal skills.

• Comfortable learning new platforms to test new digital acquisition channels.

• Up-to-date on the latest trends and technologies in digital marketing.

Preferred Qualifications:

• Strategic thinker who can work with the team to solve large scale business problems through a robust understanding of digital marketing efforts.

• Thorough knowledge of Google Analytics and/or other analytics tools to inform business decisions.

• Fintech industry experience is a plus.

• SQL experience is a plus.

Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge. Compensation is above and beyond a typical “startup” — we offer competitive salaries, performance-based incentives, and competitive benefits for full-time employees.

CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted. 

By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require a special accommodation, please let us know and we’ll work with you to meet your needs.