Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.
Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.
We are a people-centric culture building sincere relationships with our customers and our teams.
We Are Thoughtful
We Are Ambitious
We Are Easy to Love
We have operations in Brisbane, Australia and California, USA. We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.
If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you!
About the Role
As the Performance Marketing Manager you will be responsible for supporting Petal & Pup’s global expansion strategy through driving paid performance channels, and managing relationships with external agencies currently engaged. You will focus heavily on the acquisition of new customers, while also delivering a clear re-marketing strategy to continue the brand’s customer retention. The primary purpose of this position is to ensure that all paid performance channels are operating at a profitable ROAS (Return on Advertising Spend) and aligned with overarching global marketing strategy.
Key Responsibilities
- Own the development and execution of performance marketing strategies across channels such as Paid Search, Paid Social, Display, Connected TV & Affiliate, as well as an overview on CRM strategies across email, sms & app pushes.
- Own and monitor channel performance metrics such as ROAS, sessions, conversion, CPM, CTR & CAC.
- Develop and oversee budgets for the entire paid digital marketing portfolio, ensuring optimal allocation based on performance metrics and strategic objectives in both U.S. and AU markets.
- Ensure all customer facing ads are impactful, on-brand, region-specific, and aligned with go-to-market (GTM) content across all channels.
- Lead a global team in executing against long term strategic initiatives and day to day business objectives, managing competing priorities with limited resources and combining big picture thinking with exceptional attention to detail.
- Work with the wider creative and brand marketing team to ensure messaging & visuals across all channels are consistent and aligned to Petal & Pup brand guidelines.
- Collaborate across all functions including CX, Finance, Creative, Merchandising, Marketing & Operations.
- Provide weekly updates and strategic insights to key stakeholders, key KPIs such as CPM, CAC, ROAS and conversion, as well as alignment on campaign strategies and budget pacing.
- Build and support audience segments and ensure seamless integration and distribution to appropriate marketing channels.
- Work closely with external partners, including digital agency & technology partners to ensure seamless platform integration and performance optimization.
- Stay up-to-date with industry trends, new ad formats, new ad channels and digital marketing best practices to ensure our strategies provide continual growth.
Skills & Experience
- 7-10 year experience in paid performance marketing with a focus on running ad campaigns for fashion, beauty, or lifestyle clients is highly desired.
- Strong data analysis skills, with the ability to translate insights into actionable strategies.
- Build and maintain a strong professional relationship with the wider marketing team and external partners.
- Proactive and adaptable, with a willingness to experiment and learn.
- Experience with performance systems and technology platforms (e.g. META, Affiliate Rakuten, Mountain CTV, Google, Tiktok, Pinterest, Google Analytics, Klaviyo, Yotpo & product feeds).
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and deadlines effectively.
- Curiosity and passion for staying up-to-date with the latest industry trends and technologies.
We care about our employees and have curated a benefit package that enriches our team's experience. At Petal and Pup we certainly love our work perks!
· Amazing Employee Discount Program (50%)
· Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans
· Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans
· 401(k) Program (100% Match Up to 5% of Pay)
· Company Employee Stock Purchase Plan with a 15% discount
· Positive Company Culture that Celebrates both Personal & Company Milestones
· 15 Vacation Days + 10 Sick Days + 10 Holidays
Petal & Pup offers you the chance to make a daily impact on a global business. We look forward to meeting you!
#Petal&Pup #Petal&PupCareers #akaBrands #akaYourCareer
Petal & Pup USA, Inc., is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.
If you need assistance or accommodation during the hiring process due to a disability, please contact us at [email protected]. Please note that we do not respond to application inquiries or resume submissions via this email address.
CCPA Notice at Collection for California Employees and Applicants click here.
Principals Only - No Agencies Please.
Top Skills
What We Do
Behind our brands is a group of extraordinary leaders and teams. All are customer-obsessed, digitally-focused, hyper-innovative and consciously responsible. At the core of these brands is a constant stream of inspirational content and trend-forward merchandise, and a community of passionate followers.
