BnBerry is a travel tech company that helps hotels and resorts reach more guests and improve their guest experience. Our solution lets hotel businesses to easily list and manage their properties on Airbnb and VRBO, increasing occupancy rates and delivering exceptional guest experiences—all while maximizing their booking potential.
The new hire will join our BnBerry for Landlords team, building a new solution tailored for Individual Hosts and Landlords who want to put their vacation rental business on autopilot and drive more bookings effortlessly.
About the role:
We're looking for a data-driven Performance Marketing Manager to grow our B2C SaaS product through customer acquisition and revenue optimization. You'll lead paid media strategy and execution across major platforms, conduct rapid testing, and scale successful campaigns. This role combines creative testing, analytics, and conversion optimization.
In this role, you will:
- Manage and optimize paid campaigns across Google, Meta, Bing, TikTok, LinkedIn, Reddit, and Twitter Ads
- Drive user acquisition through full-funnel growth strategies
- Manage budget, media planning, and KPI reporting (CPA, ROAS, CAC, LTV)
- Work with creative and product teams on ad content, messaging, and offers
- Run A/B tests to improve landing pages and onboarding flows
- Create performance dashboards and provide insights to stakeholders
- 5+ years in performance marketing for B2C SaaS or subscription products
- Strong knowledge of growth funnels and user acquisition
- Experience with major ad platforms (Google, Meta, Bing, TikTok, LinkedIn, Reddit, Twitter)
- Proficiency in analytics tools: Google Analytics, Microsoft Clarity, Hubspot, PostHog/Amplitude/Mixpanel.
- Results-driven with understanding of CAC, LTV, retention, and monetization
- Adaptable to quick testing cycles and data-driven strategy changes
- Full-time remote position
- Generous paid time off
- Performance-based quarterly bonuses
- Annual professional development budget for education and training
Top Skills
What We Do
BnBerry is a full service option for lodging partners looking to maximize presence on lodging marketplaces like Airbnb & Vrbo. Being subject matter experts on sites like these, BnBerry can help hotels realize the potential for this new channel of distribution. We are here to support your listings, all guest communications coming off these platforms and full account management that will introduce you to a whole new traveler. The hospitality industry is ever changing and this is a great opportunity to solidify the future presale of your property. These sites offer encouraging trends with long average lengths of stay, multi rooms per booking and longer booking windows. All hotels are looking to operate more efficiently while expanding revenue. BnBerry takes the financial burden off the property and will customize the technology to best suit you. Let our amazing, worldwide team help you welcome this innovative market into your destination today.
