We redefine what an earplug should sound, look and feel like. Whether it’s hearing protection or comfort for your ears, Loop enables you to live life at your volume. Our founders Maarten and Dimitri started Loop back with a big idea. And a chronic ringing in their ears. Since then, we’ve helped more than 3,500,000 customers around the world to find quiet, enjoy great experiences and keep unwanted noise at bay.
In 2023 we grew from almost 100 Loopers to over 250 people. And that’s a number we would have to keep updating every month, as we are planning to double the team once again, this year.
Our headquarters are based in Antwerp, but with hubs in Amsterdam, Shanghai, and New York, we’re dotted all over the globe.
Not to brag about it, but we’ve recently won the EY Scale up of the year award, the Deloitte Fast50 award (for the second year in a row) and a couple of other amazing (international) prices. The New York Times named us ‘best earplugs for concerts’ and thousands of noise-sensitive customers call us a ‘life changer’.
Here's more about Maarten & Dimitri's founders story: https://www.loopearplugs.com/blogs/blog/the-founders-story
About the role:
We’re looking for a Performance Copywriter with demonstrated experience in paid ads for D2C brands to join Loop’s in-house Studio. You’ll collaborate with other Studio creatives and performance marketing specialists to develop and deliver creative, conversion-focused copy.
Working at speed, you’ll be pivotal in developing experimental paid ad campaigns that drive substantial revenue growth and distinguish us in the crowded auditory wellness market – all while upholding brand guidelines.
As Loop continues to scale, we seek a creative talent with the experience and appetite to optimize creative strategy and best practices around paid ads within our Studio. Experience with AI-driven copywriting is a major plus.
What you’ll do:
- Write clear, on-brand copy for paid ads across platforms like Meta, TikTok and Google, focusing on direct response
- Translate campaign concepts and briefs into assets that convert
- Masterfully apply sales and marketing psychology (e.g. AIDA, Cialdini) to a range of creatives across platforms, all aimed at conversion
- Work closely with Loop’s performance specialists and other Studio creatives to deliver assets for campaigns, experiments and evergreen projects
- Review copy to ensure Loop’s tone of voice and values are consistently accounted for
- Participate in optimizing the team’s creative approach to ads
- Pitch tests and experiments aimed at activating untapped user profiles and markets
- Implement user insights and market research to drive performance
What you should already have:
- 2+ years experience of writing paid ad copy, ideally for D2C lifestyle brands
- A strong portfolio of relevant work
- An analytical, results-based approach to creative work
- Good knowledge about trends and best practices in paid ad copy, and ideas about how to improve them
Nice to have:
- Experience with AI-driven copywriting is a bonus
- A desire to collaborate with creatives and non-creatives alike
- In 2023, we won Scale-up of the year (according to EY — awarded December 2023), and we want you to scale and grow with us.
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Our culture? We’re all about enabling growth by giving our team full autonomy to manage their own projects, be a thought leader, and truly make an impact on the company.
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We take care of our people. So, we pay them what they’re worth. We benchmark each salary extensively against local market data.
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Flexibility: For us, hybrid and flexible working is all about trust. And we trust you to get on with your job, so there’ll be no micromanaging or peeking over your shoulder from us.
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Benefits: Our benefits are all aimed towards looking after your health, and enabling you to live life to the fullest. So everything from health insurance and retirement savings to the latest tools is covered.
Come as you are, our equal opportunities employer statement
Loop is an equal opportunities employer. We invest in diversity, ensure equality and encourage expression. We have a zero-tolerance policy for harassment, bias or discrimination towards applicants and employees.
Live life at your volume. 🎶 We'll take care of your ears.
What We Do
Our story began when Loop's founders, Maarten and Dimitri, had a common problem: ringing ears after a night out. They discovered that they were not alone, as 1 in 4 adults suffer from hearing damage. But why weren't they wearing earplugs? This question sparked the inception of Loop.
At Loop, we are dedicated to revolutionizing the way earplugs look, feel, and sound. Whether you need hearing protection or simply want to ensure comfort for your ears, Loop allows you to live life at your own volume.
Based in Antwerp with offices in Amsterdam, New York, and Shanghai, we are a rapidly growing team of over 250 people. .
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