Partnership Manager

Posted 5 Days Ago
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3 Locations
Senior level
AdTech • Digital Media
We're on a mission to make TV an even better advertising medium for brands, agencies, networks & importantly, consumers.
The Role
The Partnership Manager is tasked with managing measurement partnerships, enhancing internal understanding of measurement processes, and developing strategies for partnership growth.
Summary Generated by Built In

About LG Ads Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Opportunity:

The Partnership Manager is responsible for building and managing our measurement and attribution partnerships. This role is critical to ensuring LG Ad Solutions’ measurement strategy aligns with industry advancements. The ideal candidate will have a strong background in CTV or OEM measurement, attribution, and third-party validation methodologies, with direct experience at a measurement company. 

The role will provide operational support for existing partnerships by managing day-to-day relationships, overseeing measurement and troubleshooting, and assisting with internal education to highlight the value of each partnership. The [Partnership Manager] will work cross-functionally with teams across the organization, including product, engineering, account management and business development to strategically position our measurement partners and our results.

Responsibilities: 

  • Responsible for managing day-to-day communications with third party measurement partners and overseeing overall partnership health

  • Maintain comprehensive knowledge and understanding of key measurement contracts at an enterprise level

  • Serve as an internal subject matter expert related to third party measurement partnership capabilities and internal/external workflows

  • Develop internal knowledge resources and training materials to socialize relevant information about available partnerships and foster growth

  • Collaborate with Partnerships and Business Development leads to vet new opportunities and identify areas of expansion within existing partnerships

  • Work cross-functionally with Operations and Technical teams to onboard new partnerships, spearheading the process from testing, launch, and reporting

  • Support development of new processes and best practices as they pertain to third party measurement partners

  • Stay up-to-date on industry developments and trends in the data and identity space 

Requirements:

  • 5+ years of experience in measurement, data partnerships, or ad tech, with a strong focus on CTV/OEM measurement solutions.

  • Previous experience at a measurement company is required.

  • Deep understanding of CTV measurement methodologies, including ACR, panel-based, and identity-based measurement.

  • Experience with outcome-based measurement, attribution modeling, and lift studies in digital and CTV advertising.

  • Strong technical and business acumen, with the ability to communicate complex measurement concepts to both commercial audiences. 

  • Experience working cross-functionally with internal teams (product, engineering, sales) to implement measurement solutions.

  • Self-starter with a data-driven mindset who thrives with ambiguity in a fast-paced environment.

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to [email protected] to let us know the nature of your request.

Top Skills

Acr
Attribution Modeling
Ctv Measurement Methodologies
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The Company
HQ: Mountain View, CA
300 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

We’re a leader in helping brands find unduplicated reach across a fragmented TV landscape. Our platform brings together the TV industry leaders’ technologies and devices, to create a single source for LG CTV inventory, with one-stop planning, activation and measurement across connected TVs, digital and social media.

Why Work With Us

We're a leader in the connected TV advertising space and we're growing! No two days are the same and there are a lot of growth opportunities and the ability to impact change.

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