Partner Marketing

The Partner Marketing role will lead the development and execution of marketing initiatives with key partners, including carriers, brokers, and HR tech providers. This role will focus on driving growth and enhancing visibility through strategic partnerships, while promoting Nayya’s products and services to strengthen and expand our partner ecosystem.

You will need a deep understanding of our partners’ business, the ability to identify growth opportunities, and an expertise in navigating complex partner landscapes. This is an ideal opportunity for a marketing professional with a strong strategic mindset, a collaborative approach, and an understanding of the benefits or insurance tech space.

Key Responsibilities:

• Partner Strategy & Relationship Management:
• Build and maintain strong relationships with key strategic partners, including carriers, brokers, and HR technology providers.
• Understand each partner’s business, customer base, and market positioning to identify co-marketing opportunities that drive mutual growth.
• Act as the marketing lead for the partner relationship, guiding internal teams to ensure that marketing strategies align with partner needs and goals.
• Marketing Strategy & Execution:
• Develop and implement comprehensive co-marketing campaigns with partners that drive awareness, engagement, and lead generation.
• Collaborate with partners to create joint messaging and content that highlights Nayya’s value proposition while aligning with partner offerings.
• Execute targeted campaigns across a variety of marketing channels, including digital, events, webinars, social media, and email.
• Product Knowledge & Communication:
• Leverage deep understanding of Nayya’s product portfolio to create relevant messaging for different partners and audiences.
• Work closely with the product and sales teams to stay aligned on product updates, new features, and key selling points to effectively communicate the value to partners and their customers.
• Data-Driven Growth & Analysis:
• Track and measure the performance of partner marketing campaigns, providing insights and recommendations for continuous improvement.
• Use data to inform marketing strategies and tactics, ensuring maximum ROI from partner initiatives.
• Cross-functional Collaboration:
• Work closely with internal teams such as sales, product, and customer success to ensure alignment and optimize the partner journey.
• Help partners better understand Nayya’s capabilities and lead joint discussions to drive business outcomes.
• Influence & Leadership:
• Use strong influencing and negotiation skills to guide partners towards strategic marketing decisions that align with business objectives.
• Serve as an internal advocate for partner needs and ensure that marketing efforts align with long-term relationship goals.

Qualifications:

• At least 5+ years of experience in partner marketing or strategic marketing, with a focus on the insurance, benefits, HR tech, or fintech industries.
• Strong understanding of the partner ecosystem, including carriers, brokers, and HR tech players.
• Demonstrated ability to manage and grow strategic partnerships through effective marketing initiatives.
• Excellent communication, writing, and presentation skills.
• Ability to analyze data and provide actionable insights to improve marketing performance.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Proven ability to work cross-functionally with teams across sales, product, and customer success to align efforts and drive business results.
• A results-driven, growth-oriented mindset, with the ability to influence both internal teams and external partners.

Preferred Skills:

• Experience with B2B SaaS products, particularly in benefits, insurance, or HR technology.
• Familiarity with digital marketing tools, CRM platforms, and marketing automation tools.
• Prior experience in a fast-growing startup or tech company.

The salary range for New York based candidates for this role is $150,000 - $195,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience.