Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of PENN Entertainment (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun. We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win!
About the Role
As Partner Content & Integration Specialist you will play a crucial role in supporting the programming content ecosystem across ESPN BET/ESPN and theScore Bet/theScore. The content & integrations branch of the marketing team will focus on collaborating with internal and external partners to deliver a market-leading sportsbook that exists seamlessly across media platforms and drives organic user acquisition and retention.
You will be responsible for executing daily content integration plans, season planning with internal and external partners, and additional efforts with internal teams to drive the integration strategy forward.
About the Work
- Execute on daily app real estate management strategy, working cross-functionally to dynamically display compelling content across the ESPN BET and theScore Bet platforms
- Collaborate with ESPN partners daily to build and execute a cohesive talent and IP utilization strategy, using elements of the ESPN brand to drive sportsbook objectives
- Execute talent and show market initiatives, working with Fan Engagement Team and CRM team for maximum patron engagement
- Maintain regular internal communications with relevant teams, specifically Trading, Product, and CRM/Marketing Ops, to ensure content integration and promotional efforts always maximize on internal capabilities
- Execute internal Fan Engagement Market (FEM) creative process in collaboration with Marketing Design team, ensuring that daily FEM materials are created and activated on-site promptly
- Maintain internal reports for use in analyzing performance of integration efforts
- Build and keep updated a sports calendar inclusive of all major sporting events and all sporting events airing across ESPN networks
- Ensure to stay informed of all ESPN content news, relevant sports news and gambling industry/company dynamics
- Maintain regular and punctual attendance
- Comply with all company policies and procedures
- Other duties as assigned
About You
- Expert-level knowledge of traditional ‘Big Four’ sports, ESPN/theScore brands and current topical gambling industry factors
- Dynamic communication abilities to balance external stakeholder goals with internal goals
- Strong attention to detail
- Strong sense of accountability and ownership of work
- Proven track record of influencing internal roadmaps and in driving improvements in the effectiveness of processes
What We Offer
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements.
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Recently being recognized as a top workplace in the United States, we believe people work their best when they can be themselves. We are looking for hungry, innovative thinkers to help us challenge the status quo of the gaming industry. Diversity, equity, and inclusion are vital to all of our processes, programs, and structures. Your story, who you are, and your experience matter here.
What We Do
Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas, NV and Cherry Hill, NJ. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We have recently partnered with Barstool Sports to create a unique and exciting sports betting experience through our retail books and the Barstool Sportsbook mobile app.
