Paid Social Strategist

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

Our Paid Social team delivers best-in-class, highly sophisticated branding and performance media to Code3’s diverse client base. Paid Social Strategists meet and exceed KPIs through executing complex ad campaigns and reporting campaign performance to our clients. In this role, you’ll have the opportunity to hone expert-level media skills across major media platforms and solve challenges of all shapes and sizes for some of the largest brands in the world.

Note: Due to required in-person client meetings and events, this position is only available to candidates based in the New York City metropolitan area.

What you’ll do:

• Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices
• Proficient in building out tactical strategy, platform selection, audience building, and flight recommendations
• Ability to source, pull and compile competitive, marketplace, platform, audience and campaign performance research that guides media plan strategy
• Establish and evolve your clients’ paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations
• Analyze multi-platform campaign performance to provide detailed insights, key learnings and recommendations
• Supporting Activation with campaign builds and/or ad previews when additional support is needed
• Prepares and presents strategic / tactical plans and recommendations and is comfortable sharing with the clients and internal team members
• Maintain open and productive communications with platform partners, ensuring our campaigns are of the highest standard
• Attends in-person client and partner presentations and events once a week on average

Who will love this role:

• Passion for social media inclusive of marketplace trends, data and creative
• A data-driven decision-maker passionate about exceeding client expectations
• A people person that enjoys close relationships with your team, partners and clients
• Someone able to manage multiple priorities in a fast-paced, high-performance environment

You should have:

• 3+ years of experience in paid social media buying and planning across a minimum of 4 social platforms such as Meta, TikTok, Snapchat, Pinterest, X, or LinkedIn 
• Demonstrated critical thinking ability and appetite to learn additional social platforms and other media channels
• Excellent communication skills, both written and verbal, with the ability to articulate complex ideas to clients and internal teams
• Ability to take initial direction, then transition to a more independent work style
• Excel skills: comfort with pivot tables and large datasets is a must
• Proven ability to navigate client and external communication
• Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc.)
• Fashion, Beauty or Luxury experience a plus

Perks and Benefits:

• Full medical, dental, and vision benefits as well as generous retirement program 
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices

Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it’s the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don’t feel that you meet all of the requirements above!

If you have any special needs that we can accommodate, please reach out to our team at [email protected] so we can make accommodations.

Salary Information: The salary range for this position is $77,000 - $87,000 and is commensurate with candidate experience and location.