Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.
Compensation
The compensation target range for this role is:
$62,100 - $73,000
Job Summary
The Paid Social Specialist will be responsible for building campaigns, monitoring daily performance, reporting, and optimizing across multiple paid social platforms. The position will report to the Sr. Paid Media Manager.
Job Description
Essential Duties & Responsibilities:
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Build paid social ads across major paid social advertising platforms – Meta, Snapchat, TikTok, Pinterest, NextDoor
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Make objective, targeting, budget, bid, and ad optimizations that deliver maximum campaign efficiency
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Monitor daily and monthly budgets across all paid social and make sure targets are achieved
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Monitor event tagging and UTM tracking. Keep historical record of UTM tracking.
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Generate performance reports using Excel/visualizer and update multiple weekly reports
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Maintain product catalogs for paid social efforts
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Request iterative ad improvements to internal creative team
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Pull traffic reports via GA4 to better understand post-click performance
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Track platform audience sizes each week
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Project manage advertising contracts
Required Skills, Education, Experience:
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1-3 years of experiencing advertising on Meta, Pinterest, Snapchat, and TikTok
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BS in marketing or related field
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Previous experience driving profitable campaigns with budgets above $25K-$50K/month
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Firm understanding of paid social full funnel marketing strategy and tactics
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Meta Blueprint Certifications in Ad Buying/Advertising
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Excellent written and verbal communication skills
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Attention to detail and well organized
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Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility.
BENEFITS AND PERKS
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Medical, Dental, Vision
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401(k) Match
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Flexible PTO
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Earn a Mattress
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Purple Swag
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Amazing Purple Products
WHY WORK AT PURPLE?
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Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.
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Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
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Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.
Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment.
Top Skills
What We Do
Welcome to Purple — home of the one, the only, the Purple Grid™. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.
While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple Grid™, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.
It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.
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