Paid Social Manager (west coast)

We are the champions of childhood

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Position Summary

The Paid Social Manager will take charge of shaping and executing the strategy for a dynamic, in-house paid social program, driving both new customer acquisition and brand loyalty. This role will be the creative and strategic heartbeat behind our paid social channels, constantly analyzing performance and identifying opportunities to fuel growth.

Partnering closely with the creative team, the Paid Social Manager will craft eye-catching, scroll-stopping ad content that captivates our audience. Collaboration is key, working hand-in-hand with teams across organic social, influencer marketing, CRM, and site to create powerful, data-driven audience strategies that amplify brand impact and performance.

As a key player in the Growth Marketing team, this role blends the art of storytelling with the science of performance, driving results that elevate the brand to new heights.

Essential Functions

• Lead paid social strategy with a focus on driving new customer acquisition
• Own day-to-day channel management, including bid and budget optimization, creative launches and iteration, audience building, testing and targeting & reporting 
• Manage the paid social budget to maximize revenue and hit KPIs, leveraging historical data and the Hanna marketing calendar to inform planning 
• Evaluate campaign data to identify opportunities to increase efficiency and drive growth 
• Report on paid social performance in weekly and monthly meetings, making recommendations to optimize based on data, inclusive of testing results 
• Develop a testing roadmap for creatives, audiences, landing pages, campaign structure, etc., and share learnings with the broader digital team 
• Develop comprehensive briefs and build relationships with the creative team to create engaging ads that drive performance 
• Lead monthly creative performance meetings with the brand team and other channel leads showcasing top and bottom-performing concepts and recommending new tests 
• Collaborate with the organic social and influencer teams to share learnings cross-functionally and develop collective best practices 
• Work with partners to stay up to date on best practices, explore new platform opportunities and secure access to beta features 
• Evaluate campaign and creative success based on multiple inputs including last-click data, incrementally measures and in-platform engagement data 
• Support other paid channels, including direct mail to aid in new customer acquisition and customer retention 

Education & Qualifications

• 5+ years of experience in paid social where you were responsible for channel strategy, campaign execution, and budget management across Facebook, Instagram, TikTok, and Pinterest
• Experience with marketing analytics tools such as Power BI, Google Analytics, and Looker and proficiency within Excel to measure performance and identify actionable insights 
• Understanding of other digital marketing channels including paid search, display, direct mail, and affiliate
• Experience working cross-functionally with influencer, organic social, and creative teams 
• Genuine sense of curiosity and ability to develop testing plans from hypothesis to measurement and iteration
• Strong problem-solving skills and attention to detail

Location

• Portland, OR - hybrid highly preferred
• Open to remote (west coast)

Hanna Talent Cultivation Standards:

With a rise in cyber-criminal activity, please note Hanna will never:

-Ask for any sensitive personal information via email, text, or other forms of instant messaging

-Interview you via email and/or send you a list of questions in lieu of an interview

-Extend an offer without speaking to you via phone or video call

-Ask for bank account or financial information during the recruiting process

Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaander$son.com).

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.