Paid Social Ads Strategist

Paid Social Ads SpecialistWhat we’re looking for

Are you a Paid Social Ads expert with a knack for scaling eCommerce brands through strategic, high-impact campaigns? Do you thrive in fast-paced environments, love experimenting with new growth strategies, and want to make a real impact on client success? If so, we’d love to have you on our high-performing team as a Paid Social Ads Strategist.

This isn’t just another agency role—it’s a chance to join a tight-knit team that specializes in driving real revenue growth for disruptive eCommerce brands. We foster a culture of learning, innovation, and results-driven marketing, and we’re looking for someone who’s eager to grow with us.

We strongly value diversity and believe that a team with a variety of backgrounds, perspectives, and experiences leads to better insights, strategies, and outcomes.

What you’ll do

• Plan, launch, and optimize paid ad campaigns across Meta, Pinterest, Reddit and TikTok
• Develop, test, and refine ad creatives, audiences, and messaging to maximize performance
• Ensure all funnels, websites, and tracking tools are set up correctly before launching traffic
• Analyze campaign data, identify trends, and make real-time adjustments to improve results
• Collaborate closely with Account Managers and the Strategy Team to scale client accounts
• Take a proactive approach—identify gaps, action items, or pivots needed before they become problems
• Request and source creative assets from clients, social channels, or internal teams
• Ensure ad relevance—no outdated, out-of-stock, or off-season products running in campaigns
• Provide data-driven recommendations for improving ad performance, budgets, and client strategies
• Deliver insightful reports on key performance metrics, campaign insights, and next steps
• Stay ahead of industry trends and continuously test new strategies, placements, and ad formats

What you’ll bring to the table

• 1-2 years of experience managing paid Meta & TikTok ads (eCommerce experience preferred)
• Proven ability to manage multi-level paid ad funnels—beyond just boosting posts
• Strong understanding of digital marketing, paid traffic, and conversion funnels
• Hands-on experience with Meta Product Catalogs & Dynamic Product Ads (DPA)
• Analytical mindset with a passion for testing, optimizing, and scaling campaigns
• Excellent problem-solving, critical thinking, and communication skills
• Highly proactive—anticipates needs and drives strategy without waiting for instructions
• Ability to give clear direction on what’s needed in an account to improve performance
• Strong responsiveness and adaptability in a fast-moving environment

Why you’ll love working with us

Benefits & Culture

At Go Fish, we strive to create a workplace that inspires creativity, innovation, and impact. We believe in fostering an environment where everyone feels included, valued, and empowered to contribute their unique perspectives. Our culture is built on trust, accountability, and collaboration, encouraging our team to take ownership, drive results, and push boundaries while supporting one another in both personal and professional growth.

We offer a flexible and balanced work culture that allows you to work remotely or in a hybrid setting, but with that flexibility comes responsibility. We’re looking for self-motivated, proactive individuals who bring fresh ideas and are willing to go above and beyond when needed.

We are proud to be an equal opportunity employer, dedicated to diversity, inclusion, and belonging. We know that when our team members can be their authentic selves, they become more confident, creative, and productive—and that’s what makes our community thrive.

Perks & Benefits

• Comprehensive health benefits
• Unlimited PTO for work-life balance
• 401(k) with company match to support your future
• Company-paid life insurance for peace of mind
• Flexible remote or hybrid work environment

If you’re looking for a dynamic, collaborative, and forward-thinking team where you can make a real impact, we’d love to hear from you!

Guidelines for your application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

Please note that a job offer for this position will be determined based on many factors, including experience, unique skill set, other qualifications, location, and various business and budgetary considerations.