PAID MEDIA STRATEGIST
Direct Agents is looking for an experienced Paid Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.
This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.
THE ROLE
As a Paid Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.
- Act as one of the main points of contact for assigned client accounts
- Develop a deep understanding of each client’s business, industry, and competition
- Lead the media strategy and planning process
- Work with paid media execution teams to guide media optimization and implement experimentation strategy
- Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
- Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
- Advance relationships with clients and identify account growth opportunities
- Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
- QA all client-facing deliverables
- Overseeing account and specialist teams on a project and client basis
DESIRED BACKGROUND
- 4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
- Comfortable handling raw data and identifying trends
- Excellent analytical and problem-solving skills
- Strong proficiency in Microsoft Excel
- Having an expert understanding of customer acquisition and direct response online marketing a big plus
- An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
- A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
- Excellent written and verbal communication skills with the ability to communicate effectively across all levels
- Ability to prioritize tasks, multitask, and manage time efficiently
This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.
WHY DIRECT AGENTS
Work-Life Balance
- 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
- Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
- Remote Flexibility: Work from anywhere options based on seniority
- Family Support: Comprehensive paid parental leave and family-friendly policies
Comprehensive Benefits
- Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
- Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
- Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
- Modern Tech Setup: MacBook Pro and premium software tools
Innovation & Growth
- AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
- Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
- Career Development: Shape your path through mentorship, training programs, and direct access to leadership
- Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
Outstanding Environment
- Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
- Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
Top Skills
What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year.
Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond.
We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA.
• 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)
• 42% Diversity
• 57% Female / Male ratio
• ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Team and company-wide bonding events (ask us about our puppy breaks!)
• Opportunities to get involved with the community through mentorship and pro bono marketing services
• A work family that is as committed to its work as it is to having fun
Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!”
To learn more about our services visit www.directagents.com or email [email protected].
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