Paid Media Buyer
Description
Stingray Direct is a rapidly growing, performance-driven direct-to-consumer e-commerce company specializing in health and wellness supplements. We are looking for a skilled Paid Media Buyer to manage and optimize digital advertising campaigns across paid media platforms, including Google Ads, Native, and Microsoft Ads platforms. Reporting directly to the Vice President of Growth, the ideal candidate thrives on data-driven decision-making, strategic execution, and innovative approaches to maximize ROI, customer acquisition, and brand growth.
Key Responsibilities:
- Strategically develop, execute, and optimize advertising campaigns across Google Ads, Microsoft Ads, and Native platforms.
- Perform extensive A/B testing on ad creatives, landing pages, messaging, and audience targeting to drive performance improvements.
- Utilize analytics tools (Google Analytics,PowerBI) to continuously enhance campaign performance and efficiency.
- Stay current on digital marketing trends, competitor strategies, advertising algorithms, and platform updates, proactively identifying opportunities for growth.
- Collaborate effectively with internal creative, design, copywriting, and web development teams to deliver cohesive and high-converting advertising campaigns and landing pages.
- Oversee budget allocation across advertising channels, closely monitoring performance metrics such as ROAS, CAC, conversion rates, and overall profitability.
- Ensure campaign compliance with FTC guidelines and platform-specific advertising policies, proactively managing risk.
- Regularly analyze and report on campaign results, providing actionable insights and recommendations to senior management and cross-functional stakeholders.
- Foster and maintain strong relationships with external vendors, advertising platforms, and technology providers to maximize performance and efficiency.
- Explore emerging advertising platforms and technologies, testing and implementing innovative approaches to maintain competitive advantage.
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- 3+ years of hands-on experience managing substantial ad budgets across Google Ads (Search, Display, Discovery, YouTube) and Microsoft Ads with proven success.
- At least 2 years of experience executing Native advertising campaigns, ideally within the health supplement or related industries.
- Advanced proficiency with Google Ads Editor, Microsoft Advertising Editor, Google Analytics, and Excel for detailed data analysis and reporting.
- Familiarity with BI tools (e.g., Power BI) is highly desirable.
- Exceptional analytical skills with the ability to interpret complex data into actionable insights.
- Excellent written and verbal communication skills, capable of working collaboratively and independently.
- Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously.
- Entrepreneurial mindset, innovative thinker, proactive problem solver.
Benefits What do you get for being so cool and joining our team?
- Competitive Salary: $95,000 - $115,000 (based on experience)
- Fully remote working position
- Paid time off (PTO)
- Paid annual company holidays
- Your Birthday is a paid vacation day each year. Take the day to celebrate your awesomeness!
- 100% Company paid base plan Medical, Dental, and Vision Insurance
- 100% Company paid base plan Life Insurance and Short-Term Disability Coverage
- Employer matching 401K participation
- We match your charitable contributions up to $2,500/yr
- Work from home (WFH) stipend of $100/month
- Free monthly employee product samples and discounts
- Fun company social and team building gatherings with travel provided
- Work/life balance
- Professional development opportunities
- Collaborative and innovative work environment
Top Skills
What We Do
Stingray Direct is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.
Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!
Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Stingray Direct team wins when our employees thrive.
We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.
Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Stingray Direct, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.
Company Benefits:
💲Competitive Salaries
🏡Fully remote working position, but must be located in California
🌴Paid time off (PTO)
🎆Paid annual company holidays
🥳Your Birthday is a paid vacation day each year
🩺100% Company paid Medical, Dental, and Vision Insurance
🩺100% Company paid Life Insurance and Short-Term Disability Coverage
🍼Paid Maternity / Paternity leave
💰Employer matching 401K participation
💵We match your charitable contributions up to $2,500/yr
🖊️Work from home (WFH) stipend of $100/month
💊Free products samples
🎉Fun company social gatherings
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