Paid Media and Affiliate Manager

Job Summary
We are seeking a results-driven Paid Media and Affiliate Manager to oversee our paid media campaigns and affiliate marketing programs. This role combines strategic planning, data-driven decision-making, and partnership management to drive customer acquisition, improve ROI, and expand our brand presence across digital channels.The ideal candidate will have a proven track record in paid media strategy and execution, affiliate program management, and performance marketing analytics.

Key Responsibilities:
Paid Media Management

• Coordinating logistics on global paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and others.
• Optimize campaigns to achieve KPIs including CPA, ROAS, and conversion rates.
• Assist with inputs on media budgets and forecasting to ensure efficient allocation of resources.
• Collaborate with creative and content teams to develop high-performing ad assets.
• Analyze campaign performance and generate actionable insights through reporting tools like Google Analytics and platform dashboards.

Affiliate Program Management

• Build, manage, and scale the affiliate marketing program, including recruiting new affiliates and nurturing relationships with existing partners.
• Identify and onboard high-value affiliates and publishers to maximize revenue opportunities.
• Monitor affiliate performance, ensure proper tracking and attribution, and manage payouts.
• Collaborate with affiliates to create promotional content and campaigns that align with brand guidelines.
• Stay informed on industry trends and identify new opportunities for affiliate growth.

Strategic Collaboration

• Work closely with cross-functional teams (e.g., content, design, product, and sales) to align paid and affiliate strategies with overall marketing objectives.
• Develop and present performance reports, key insights, and strategic recommendations to stakeholders.

Qualifications:
Required Skills & Experience

• 3+ years of experience managing paid media campaigns (Google Ads, Facebook Ads, etc.).
• 2+ years of experience in affiliate marketing, with a proven track record of managing successful affiliate programs.
• Proficiency in analytics tools (Google Analytics, SEMrush, or similar) and affiliate tracking platforms.
• Strong understanding of digital marketing concepts, including attribution models, audience targeting, and conversion funnels.
• Excellent analytical skills and ability to translate data into actionable insights.
• Strong relationship-building and communication skills for managing affiliate partners.

Preferred Skills

• Experience with programmatic advertising and retargeting campaigns.
• Familiarity with affiliate platforms like Partnerize, Impact, ShareASale, or CJ Affiliate.
• Creative mindset with the ability to collaborate on ad concepts and visuals.

The anticipated compensation range for this role in the US market is $70,000 and $105,000. Compensation will be determined based on experience, education, geographic location, and other factors. If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission.

US benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs.  Available paid leave may include paid time off, parental leave and holiday pay.