Direct Agents is looking for an experienced Paid Media Analyst - a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.
This NYC based role has a competitive salary range of $62,000 - $75,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.
KEY RESPONSIBILITIES
Campaign Management
- Take ownership of paid social media (Facebook/Instagram, Snapchat, Twitter, Pinterest, TikTok) campaign performance across several client accounts
- Perform campaign analysis, testing, and optimizations to meet and exceed client KPI goals
- Help with content for client proposals and other expansion opportunities
- Attend meetings with media partners, represent Direct Agents at industry conferences, and look for new client growth opportunities
- Work closely with cross-channel teams to devise omnichannel strategies that enhance campaign performance and maximize client success
Research & Strategy
- Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape. Utilize this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growth.
- Collaborate with the Client Strategy team to align with client goals, address their specific needs, and develop effective media strategies that deliver measurable results.
- Provide valuable insights and guidance during campaign planning, defining the success criteria and recommending optimal utilization of various media channels.
Client Engagement
- Engage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progress.
- Collaborate with the business development team to conduct audits and contribute to the development of customized pitches tailored to client needs.
- Foster and cultivate relationships with key vendors and media partners, staying at the forefront of emerging technologies and trends to identify new growth opportunities for clients.
YOUR BACKGROUND
- 2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setting.
- Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related field.
- Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channels.
- Strong data analysis skills, including the ability to work with raw data and identify trends.
- Proficient in Microsoft Excel.
- Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking initiative.
- A holistic perspective on marketing strategies while being hands-on and adaptable to tackle tasks as needed.
- Exceptional analytical and problem-solving abilities.
- Excellent written and verbal communication skills.
- Outstanding time management, attention to detail, and organizational capabilities.
- An in-depth understanding of customer acquisition and direct response online marketing is a plus.
WHY DIRECT AGENTS
Work-Life Balance
- 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
- Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
- Remote Flexibility: Work from anywhere options based on seniority
- Family Support: Comprehensive paid parental leave and family-friendly policies
Comprehensive Benefits
- Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
- Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
- Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
- Modern Tech Setup: MacBook Pro and premium software tools
Innovation & Growth
- AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
- Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
- Career Development: Shape your path through mentorship, training programs, and direct access to leadership
- Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
Outstanding Environment
- Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
- Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
Top Skills
What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year.
Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond.
We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA.
• 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)
• 42% Diversity
• 57% Female / Male ratio
• ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Team and company-wide bonding events (ask us about our puppy breaks!)
• Opportunities to get involved with the community through mentorship and pro bono marketing services
• A work family that is as committed to its work as it is to having fun
Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!”
To learn more about our services visit www.directagents.com or email [email protected].
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