Paid Advertising Specialist (Social)

Posted 5 Hours Ago
Be an Early Applicant
Thailand
100K Annually
Mid level
Artificial Intelligence • Machine Learning • Social Media • Software • App development
The Role
The Paid Advertising Specialist will manage campaigns, optimize performance, collaborate across teams, and report on social channel results for Cupid Media brands.
Summary Generated by Built In

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. 

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. 

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE,  Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. 

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a Paid Advertising Specialist (Social) to join our dynamic growing team, Cupid Media!

Cupid Media is an online dating company that operates 33 active niche dating websites based on religion, ethnicity, lifestyle and special interests. The network of sites are available in multiple languages and since its founding in 2000, over 60 million singles have registered across the company's sites. Cupid Media is based on the Gold Coast in Queensland, Australia.

Your main tasks will be:

  • Manage campaigns, monitor pacing, optimize to maximize performance in-line with our objectives, reconcile budgets, and ensure best practices.
  • Work in close cooperation with the acquisitions team and other team members to produce best-in-class marketing
  • Help execute new projects with your team, like brand launches, new betas and features
  • Work with other teams in the business, like creative and data, to drive marketing results
  • Take ownership of a portfolio of Cupid Media brands and own the paid social channel results for those brands
  • Stay at the forefront of changes in the digital industry and have a close relationship with our business partners like Meta & TikTok
  • Ensure reports across your client portfolio are provided in a timely, accurate, and insightful manner.

We expect from you:

  • 3+ years managing Facebook advertising (TikTok/LinkedIn/Twitter/SnapChat/Pinterest experience a plus) accounts in excess of $100,000/month in international markets and in multiple languages
  • Degree in marketing or related field
  • Advanced knowledge of Microsoft Excel and using bulk sheets in Facebook/TikTok
  • Experienced using Google Analytics to gain actionable insights
  • Proficient with Tableau or other BI tools
  • Experienced using Google Analytics to gain actionable insights
  • Excellent copywriting skills
  • Ability to derive insights from user-generated feedback, such as reviews and comments, for use in creative endeavors
  • Strong communication and teamwork with other teams, such as the Creative Team to bring ideas to life
  • Analytical, data-driven, and highly structured approach to decision-making.

What do we offer:

  • REMOTE OPPORTUNITY to work full time;
  • Bonuses up to $5000 for recommending successful applicants for positions in the company;
  • 20 paid vacation days and 7 wellness days per year;
  • $1000 reimbursement for workplace equipment (after three months probation is complete, paid only once);
  • Health Benefits.

    Sounds good? Join us now! 

    Top Skills

    Facebook
    Google Analytics
    LinkedIn
    Excel
    Pinterest
    Snapchat
    Tableau
    Tiktok
    Twitter
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    The Company
    676 Employees
    On-site Workplace
    Year Founded: 1991

    What We Do

    Social Discovery Group is the world's largest group of social discovery companies. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our products are already used by more than 250 million users in 100 countries around the world. We strive to have 10 times as many.

    We invest in social discovery technology startups around the world. Our portfolio of investments includes: Open AI, Flo, EVA AI, Patreon, Clubhouse, XOXO, Magnet, Woebot, Tubit, Trading View, BamBam, K-Health, and many others.

    We are leaders in the global dating market. Among our products:

    Dating.com - global dating platform
    CupidMedia - global dating service
    DilMil - leading app for South Asian expats

    Our team of digital nomads works all over the world. We have assembled a team of professionals in high-load, mobile development, machine learning, data analysis and other progressive areas.

    Your opportunities with SDGroup:

    ➔Join to work alongside other inspired and creative minds. We employ international professionals with a background in launching global products

    ➔Grow as an expert. We have a mentoring system and an internal IT community of professionals one can learn a lot.

    ➔Become a Digital Nomad. We believe that digital nomads are the real heroes of our time, ready to change the world and change themselves.

    ➔Create your own product. For more than 20 years we have been creating premium international online services in global dating, and within our own venture studio we are launching new projects in the entertainment, social games, and streaming segments. You will have the opportunity to create innovative products.

    We are the refugee friendly company.

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