About the Role
We're looking for an Strategic Sales Development Representative to own the crucial mid-funnel stage of our revenue engine. This is a hybrid marketing + outbound execution role focused on turning demand into pipeline. You’ll be the connective tissue between inbound leads, outbound strategy, and our sales team using AI tools, strategic messaging, and personalized outreach to create high-quality sales opportunities. This is not a traditional BDR or demand gen role, you’ll own the strategy and execution for moving prospects from engaged to booked to qualified pipeline.
Responsibilities
Generate qualified opportunities by following up on mid-funnel marketing leads, MQLs and warm accounts
Experiment with new channels, tools, and workflows to drive scalable results, own AI and automation use to drive scalable results
Set meetings with key decision-makers at ICP accounts (e.g., CHROs, Talent Acquisition Leads, Engineering Leaders, etc.)
Build and execute multi-channel outbound sequences using tools like Apollo, LinkedIn, and AI-based personalization tools (e.g., ChatGPT, Lavender)
Manage follow-up on inbound and marketing-generated leads (webinars, events, content downloads, etc.)
Write high-converting outbound messaging and call scripts tailored to buyer personas
Execute high-quality, creative outbound touches (calls, emails, LinkedIn, video, direct mail etc.) to generate interest and book meetings with qualified buyers.
Personalize outreach using account intelligence, research and insights from marketing campaigns.
Partner with Marketing and Sales leadership to continuously optimize targeting, campaigns, and effective opportunity handoff
Track and report on KPIs like S0 created, S1 pipeline sourced, and revenue contribution
Experiment with new channels, tools, and workflows to drive scalable results
Design, build, and Execute a best-in-class handover process, ensuring our prospects have a seamless experience.
You Might Be a Fit If You...
Have 2–5 years experience in a combination of demand gen, outbound marketing, and/or full-cycle SDR/BDR/Sales roles
Have directly set meetings and sourced pipeline in a SaaS environment
Comfortable prospecting via phone as well as email and Social channelsLove writing compelling, human messages and experimenting with new outbound angles
Are excited to manage AI tools and automation to scale personalized outreach
Understand buyer psychology and how to nudge people from interest to action
Are comfortable being measured on pipeline created and revenue influenced, not just meetings booked
You are a self-starter and driven by hitting and exceeding set goals.
You are excellent at managing your time effectively and prioritizing tasks
Top Skills
What We Do
CoderPad is a technical interview platform for leading development teams. It enables a quick, accurate read on a candidate’s skills. CoderPad works like an IDE to help candidates easily share their skills and ensure you understand how they work. Through both collaborative coding sessions and take-home assignments, CoderPad is with you at every stage of the hiring process.
CoderPad puts the developer experience first. Its speed and reliability are second to none — and its interface is intuitive and simple to use. It provides a canvas for you to create a personalized interview process that is unique to your team’s needs. Because every team is different — and every candidate wants to learn about you in the hiring process.
CoderPad helps you find better technical candidates - faster. It delivers unparalleled experience to both interviewers and candidates. And, as your team grows, it's easy to scale. That’s why nearly 2,000 companies around the world, including Netflix, Slack and Snowflake, rely on CoderPad.
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