Offsite Programmatic Product Manager - CVS Media Exchange (CMX)

Posted 6 Days Ago
Be an Early Applicant
7 Locations
66K-159K Annually
Senior level
Fitness • Healthtech • Retail • Pharmaceutical
The Role
The Programmatic Offsite Product Manager drives the development and optimization of offsite ad products, collaborating with cross-functional teams to enhance user engagement and revenue.
Summary Generated by Built In

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

As the Programmatic Offsite Product Manager, you will own and drive the development, execution, and continuous optimization of our programmatic offsite advertising products. This role is essential to expanding CMX’s advertising offerings, enhancing user engagement, and driving revenue growth. You will work closely with cross-functional teams—including engineering, creative, sales, and data science—to bring new products to market and ensure our offsite ads perform to the highest standards in relevance, effectiveness, and scalability.

Required Qualifications

  • 5+ years in product management, with a focus on digital advertising, programmatic offsite, and AdTech
  • 5 + years of technical proficiency: Familiarity with AdTech stack components, DSPs, SSPs, programmatic buying, and media measurement.
  • 5+ years of Analytical Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making. Experience in handling large data sets to drive product insights and improvements.

Preferred Qualifications

  • Agility & Self-Starter: Demonstrated ability to adapt swiftly to evolving priorities and challenges. Proactive in identifying and driving projects forward independently within a fast-paced environment.
  • Cross-Functional Leadership: Demonstrated ability to work collaboratively across departments, resolve complex conflicts, and lead cross-functional projects. Excellent communication skills, with the ability to translate complex technical concepts for business audiences.
  • Customer Focus: Passionate about understanding user behavior, advertiser needs, and trends in digital advertising to deliver a product that meets both client and consumer expectations.
  • Experience with analytics tools and A/B testing methodologies is highly desirable.

Education

Bachelor’s degree in Business, Marketing, Computer Science, or related field OR equivalent (4 years’ experience and High School Diploma/GED) required

MBA or relevant Master’s degree preferred

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

  • Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

  • Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 05/09/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Top Skills

Adtech Stack
Analytics Tools
Dsps
Ssps
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The Company
HQ: Woonsocket, RI
119,959 Employees
On-site Workplace
Year Founded: 1963

What We Do

CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.

Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.

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