OBJECTIVE AND SCOPE OF THE ROLE
The candidate will work in a group managing a local and international clients.
He/She will be responsible of the entire planning coordination process by providing media planning and buying recommendation for offline.
He/She will be in charge of maintaining a successful client relationship by developing and applying a working knowledge of media concepts, terminology, media tools, and media plan execution.
We are looking for enthusiastic, positive and curious people, who always ask an extra question and love to learn and work with others.
ROLE & RESPONSIBILITIES
- Demonstrate a high degree of agility in a fast-paced environment
- Assist in the analysis of research to develop the objectives, strategies, and tactics
- Deliver competitive report and analyze campaigns results
- Analyze campaigns, and recommend tactical changes to maximize campaign performance
- Responsible for billing process
- In the future: Overview digital activities
KNOWLEDGE and SKILLS
- Strong understanding of media tools: Kubik, MCS and Aqx, as well as an understanding of media and creative concepts
- Accuracy, precision, attention to details and meet deadlines
- Knowledge of media agency dynamics and environment
- Ability to manage different campaign typologies
- 5/6 years related experience in Media Planning and buying are appreciated
- Strong quantitative and analytical skills
- Advanced Excel, PowerPoint and Microsoft Word skills
- Knowledge of all aspects of Offline
- Languages: fluent Italian and good English
- Leadership, project mgm, accounting, public speaking, team player and people management, problem solving
- Ability to multi-task, work successfully with team
- Client relationship management
ABOUT US
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Constellation Brands, Merck and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
What We Do
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com
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