New Channels Analyst

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

What you'll do:

• WhatsApp for Business Strategy Development: Design and implement WhatsApp-based communication strategies tailored to different countries, considering local preferences, cultural aspects, and business needs.
• Market Expansion: Collaborate with local teams to expand WhatsApp’s presence in different regions, ensuring the channel is leveraged effectively to engage customers and boost sales.
• Campaign Management and Optimization: Plan, execute, and monitor WhatsApp campaigns to drive customer engagement and sales. Use data and performance insights to continuously optimize campaigns for better results.
• Performance Analysis and Reporting: Analyze campaign performance through metrics and KPIs to measure success. Provide detailed reports and insights on campaign effectiveness, identifying areas for improvement and recommending strategies for optimization.
• Collaboration with Cross-Functional Teams: Work alongside marketing, sales, customer service, and technical teams to ensure seamless execution of WhatsApp campaigns and solutions across different regions.
• Stakeholder Management: Engage with key stakeholders, ensuring alignment on objectives and smooth communication across different levels of the organization.
• Trend Monitoring and Innovation: Stay updated on global trends in messaging and WhatsApp for Business to continuously suggest new and innovative strategies that can be implemented in different markets.

What you'll need:

• Bachelor’s degree in Communication, Marketing, Business, or related fields.
• Relevant experience working with communication, campaign management and sales enablement strategies.
• Advanced skills in English, Spanish is highly desirable.
• Expertise in WhatsApp for Business, including campaign creation, customer engagement, and sales integration.
• Strong analytical skills to assess campaign performance and suggest actionable improvements.
• Ability to tailor communication strategies to different regional markets, understanding cultural and business nuances.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Proficient in tracking and analyzing KPIs to assess the effectiveness of campaigns.
• Strong communication skills.

More about you:

• You´re passionate about software development and knows how to ensure its quality;
• You´re motivated by building up world class solutions that impacts millions of users all over the world;
• Experienced working in an environment which uses and stimulates DevOps culture;
• You´re creative when solving problems and is continuously seeking improvements for processes and solutions;
• You can communicate clearly with your team and the company to identify issues and demands;
• You have the autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result.
• In-depth knowledge of WhatsApp Business features and tools (e.g., automated messaging, chatbots, customer support).
• Experience working on B2B Campaigns.
• Familiarity with global market trends and the ability to innovate in using WhatsApp to expand business reach.

What We Offer:

• Performance based bonus*
• Attendance Bonus* 
• Private pension plan
• Meal Allowance
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Medicines discounts
• WellHub partnership
• Childcare subsidies
• Discounts on Ambev products*
• Clube Ben partnership
• Scholarship*
• School materials assurance
• Language and training platforms
• Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com