Media Supervisor, Planning

Posted 17 Days Ago
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Madison, WI
Senior level
AdTech • Agency • Marketing Tech
The Role
The Media Supervisor, Planning leads day-to-day agency operations and develops strategic media plans, ensuring alignment with client objectives. This role includes mentoring junior staff, maintaining client relationships, utilizing media research tools, and managing media budgets. Responsibilities include coaching the team, fostering culture, and ensuring best practices.
Summary Generated by Built In

If you’re looking for a full-service agency that’s shaking up the marketing landscape and creating momentum– you’re in the right place. At Hiebing, we’re a passionate, full-service crew fueled by curiosity, dedicated to doing great work and good deeds. Collaboration is second nature for our teams in both Madison and Austin. They work together to craft meaningful stories for brands we love and pro bono causes we believe in across the country. We believe in the power of our “We Before Me” credo, where the team always has your back and your voice is amplified by others building on your great ideas with a “Yes And”. Think you’d thrive here? Come join the vibe!

SUMMARY 

The Media Supervisor, Planning is the day-to-day agency lead, develops strategic approach, and is a marketing partner for the clients. This person understands the clients’ business and can manage the daily deliverables within the team and across agency. 

This role will manage and mentor junior talent and will report into the Associate Media Director. 

Responsibilities: 

  • Accountable for strategic recommendations and leading presentations that are target centric and meet client marketing objectives 
  • Maintain great working relationships with clients, with a solid foundation of trust and prompt communication.
  • Utilize media research tools to inform and sell in strategic direction of plans with supporting evidence for recommendations.
  • Work with media buying counterparts to build recommendations, meet timelines and ensure KPIs are achieved.
  • Consistently maintain media budget documentation, including flowcharts, agency and client billing.
  • Coach team on media strategy, target driven recommendations, problem solving, etc. to grow individual and team expertise. This includes facilitating internal and external training. 
  • Grow culture of the team and agency as a leader, including participation in team events, ensuring best practices are implemented and leading by example in excellence. 

Qualifications: 

  • Seven+ years of client facing media planning experience, with preference given to agency background.
  • Specialization in digital is a plus, but broader tactic mix knowledge is required. Local market planning is also a benefit. 
  • Some media buying experience a plus, helping to facilitate a strong relationship with teammates in buying discipline roles. 
  • Two+ years management experience of leading direct reports, including coaching in tactical excellence and facilitating upward career movement/learnings. 
  • Strong mathematic and analytical skills, with ability to project business impact using market, client and industry data. Proficiency with MS Excel and PowerPoint required. Proficiency in MRI-Simmons and comScore is also required. 
  • Bias for transparent and open dialogue and an always-learning lens. 
  • This position is a hybrid position. You must be able to be on-site Monday, Tuesday & Wednesday weekly. 
  • Ability to work in the United States without requiring sponsorship now or in the future. 

Top Skills

Media Planning
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The Company
HQ: Madison, WI
157 Employees
On-site Workplace
Year Founded: 1981

What We Do

Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable.

The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways.

Ready to move forward? Let’s join forces.

If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at [email protected].

GOOD-TO-KNOW INFO:
- Named 2015 Small Agency of the Year--Midwest Region
- 100% employee-owned, so we’re not beholden to anyone
- $50+ million in capitalized billings
- Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others…

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