Media Planning Manager

Posted 7 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Senior level
AdTech • Marketing Tech
The Role
The Media Planning Manager is responsible for supporting the Media Director in enhancing client satisfaction, leading media planning efforts, and leveraging data insights to optimize campaigns. The role involves fostering team collaboration and driving strategic media initiatives to meet client objectives effectively.
Summary Generated by Built In

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

  • Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
  • Lead on day to day running of the account with clients & agency partners
  • Drive relationships at the appropriate levels of our client organizations
  • Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc
  • Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
  • Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
  • Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
  • Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
  • Assist in mentoring, and developing team members

Qualifications

  • 3-4 years of experience in a media agency
  • Strong communication and presentation skills
  • Strong understanding of media terminology & concepts
  • Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platform
  • Sense of commercial acumen
  • Attention to detail and numeracy
  • Possess rigor with ability to thrive in a fast-paced and dynamic environment

Additional Information

  • Our employee benefits package comprises the following:

    👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

    👉 Office closure for World Mental Health Day 10th October.

    👉 Additional Company closure for all 4 major festive Celebrations

    👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

    👉 Life and personal accident insurance and group hospitalization and surgery.

    👉 A hybrid working schedule and with Friday disconnects.

    👉 Rest Relax & Recharge - office closure last week of December every year.

    👉 Phone Allowance

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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