Media Planning Manager

Company Description

WHO ARE WE?

At Publicis Groupe Belgium we are people obsessed. That’s our raison d’être: to make brands relevant and interesting to people, in order to touch them and influence their behaviour, to grow the business of the brands we work for. You could say we move people to move business. The nature of the solutions we offer is also driven by the fact that we are people obsessed. More than 200 diverse bright experts are organised in 4 interconnected métiers (strategy & data, creative experiences, media activation, and production), and are the drivers of our collective creativity. When it comes to the talents working for us, we’re off course also peopled obsessed. Ow, yeah, that’s “Groupe” with an “e”. With our group’s roots in la douce France you can expect loads of Liberté, Égalité and Fraternité.

Job Description

In this function, you work within the fun-loving and diverse Strategy & Data team of Publicis Groupe. You will be showcasing your (lack of) music taste in multiple Spotify-playlists with your colleagues and support them with your knowledge and skill in data-informed media planning and innovation in the Age of Fragmentation.

YOUR KEY RESPONSIBILITIES
You’ll be responsible for developing and executing effective and data-informed media campaigns that achieve our clients' marketing objectives. To make this happen, you will work closely with internal teams and external partners to identify target audiences, select media channels, and optimize campaign performance.

What follows is our wish-list, not our checklist. We won’t be looking for ticking all the boxes, that’s why this isn’t a real list either. It’s here to give you an accurate feeling of what being a Media Planning Manager entails if you ask us.

• You guide your clients, ask the right questions, and work closely with colleagues from Strategy & Data and our media exchange team to deliver the best possible data-informed media recommendation, that you can defend with numbers and rationales. This includes, amongst others, budget allocations, media mix scenarios and more.
• You have a Test & Learn mindset and continuously challenge clients and internal teams with proposals of new channels, formats, audiences, or other tactics.
• You start from data analysis and directives conducted by Data Analysts and Strategists and are able to translate their insights in objectives, audiences and the competition in a comprehensive connection plan that starts from Paid Media but doesn’t stop there.
• You have frequent client contact, supported by the Client Lead, to build trust through effective communications (meetings, calls & emails).
• You assure a flawless follow-up of media flowcharts, media activations, the invoicing process and campaign's performance monitoring and reporting to the client together with a Media Planning Executive.
• You have an interest in media and market evolutions and innovation and maintain strong relationships with media suppliers.
• You are a coach to the Media Planning Executives, while being supported by a Media Planning Director and the Heads of Strategy & Data that are present to guide you in your next steps in the Planning journey.

Qualifications

WHO ARE YOU?

This is what matters most to us. We can teach you our methods, processes, and frameworks, but you can teach us to make them work. As a Media Planning Manager, it is your courage, thinking and how you connect with others that makes the real difference. The role is always adapted to the personality, never the other way around.

• You are curious, honest, brave, generous and take ownership. You are ready to help us realize the impossible, while having some fun in the process.
• You have a critical mindset, because you are committed, and want to put it to use to shape progress for brands, people, and society.
• You have a broad field of interests and an interest in brands, marketing, and communications.
• You have a firm understanding of marketing objectives and strategies, the consumer – product relationship, advertising strategy and consumer – media relationship.
• You have a minimum of 3 years’ experience in both digital and offline media planning, across all channels and understand how to navigate the fragmentation of consumer attention and media consumption.
• You’re able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure when needed.
• You have excellent communication, presentation, and interpersonal skills.
• You can work independently and manage multiple priorities in a fast-paced environment.
• You are fluent in English and Dutch and/or French.

Additional Information

WHEN JOINING US, THIS IS WHAT YOU CAN EXPECT

• A key position in a resourceful and people obsessed organization.
• Ambitious clients in the middle of their business transformation.
• A competitive salary and benefits program.
• An inclusive organization that recruits, employs, trains, compensates, and promotes regardless of colour, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age, …

• Experience a truly ‘great place to work’ at the breathtaking, carbon-neutral Gare Maritime in Tour & Taxis. From showers for post-workout refreshment to a food hall for when hunger strikes, our facilities have got you covered. And with the Tour & Taxis Park just steps away, you can enjoy a lunch run or yoga session in the great green urban outdoors.

Have you become enthusiastic after reading? Let’s talk!