Media Planner

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
GoodRx is looking for a highly motivated Media Planner to join a small, fast-moving team focused on delivering advertising products to pharmaceutical manufacturer partners on GoodRx.com. With multiple advertising products spread across numerous pages and serving dozens of clients, the ideal candidate will be highly organized with a strict adherence to process. They will be detail oriented and play a key role in helping the team deliver value to both clients and patiences. They will work closely with the account managers and many other internal stakeholders and report to the Sr. Manager Media Planning.
Responsibilities:

• Create a media plan to achieve campaign objectives within the allocated budget
• Partner with and talk to agencies to get creative tags and make sure all links are working
• Ensure that deals are tracking to fulfillment and make sure alters are provided to Performance Management when deals are "at risk"
• Work closely with Yield Management to ensure full delivery.
• Assist the Sales team in digital media campaign planning and putting together strategic recommendations and media plans for selling
• Assist with forecasting on all media plans; communicate forecasts to RevDesk and Finance.
• Communicate effectively with clients, internal stakeholders, cross-functional teams and ensure accurate campaign details and excellent customer service.
• Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for the accuracy of plan details and confirmation of delivery.
• Aid in ensuring all media placements are impactful to our client's target audience
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis and site traffic and demographic

Skills & Qualifications:

• 2+ years previous digital media experience
• Experience evaluating and recommending strategy and placements for digital campaigns
• Basic knowledge of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Well-developed problem-solving and communication skills
• Experience with digital marketing tools and best practices
• Experience negotiating with and managing digital vendors
• Demonstrated ability to meet deadlines and handle multiple tasks concurrently in a fast-paced environment

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.
At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$86,000.00 - $138,000.00
New York Office:
$79,000.00 - $127,000.00
Santa Monica Office:
$72,000.00 - $115,000.00
Other Office Locations:
$65,000.00 - $104,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected] .
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com .