Media Planner and Buyer

Able to accept applicants in CT, FL, MN, OH, NC, NJ
ROLE SUMMARY
The Media Planner/Buyer is an associate role that encompasses strategy and execution of media plans and will be hands-on to develop, plan and buy traditional and digital media plans. You will partner with Marketing/Account Leads to understand your clients’ businesses and their campaigns.
REPORTS TO: SVP, Growth
Responsibilities:

• Work closely with marketing lead on account(s) to develop and implement and present media strategies aligned with client business goals and marketing objectives.
• Own detailed plan development and management including RFP management, rate and added value negotiation, innovative opportunities and results-driving recommendations, flighting, reconciliation.
• Lead the execution of media plans across digital and traditional channels, ensuring seamless campaign delivery.
• Participate in the financial aspects of media planning, including billing reconciliation and media buy execution. Manage make-goods and added value.
• Contribute to media strategy, campaign reports, and client presentations.
• Stay abreast of industry trends and developments in both digital and traditional media and share out recommendations with team.
• Build and maintain relationships with media vendors, exploring innovative opportunities for clients.
• Use research tools to define target audiences and identify strategic media buying opportunities.
• Be seen as a reliable resource to clients and internal team members.
• Work with internal teams to ensure effective campaign execution and alignment with client objectives.

WHAT IT TAKES TO SUCCEED IN THIS ROLE
Qualifications:

1. 3-5 years of experience in media planning, with a focus on digital media. Traditional media experience is a plus.
2. Bachelor’s degree in Advertising, Marketing, Communications, or related field.
3. Agency experience. Comfortable in a fast-paced, client service environment.
4. Proficiency with Microsoft Office Suite, especially Excel and Powerpoint.
5. Strong communication, analytical, and organizational skills.
6. Very detail oriented.
7. Client service focused.
8. Ability to manage multiple projects in a dynamic environment.
9. Experience with media planning software (e.g., STRATA, Media Ocean, Prisma and Spectra).
10. Experience working in Healthcare and/or Higher Education is a plus!

Success Metrics:

• Accuracy and efficiency in campaign planning and execution, meeting or exceeding client KPIs.
• Effective management and optimization of media budgets, demonstrating cost-effectiveness and ROI.
• Quality of media plans, evidenced by meeting campaign objectives and client satisfaction.
• Achieving client revenue targets as set by your team leader.
• Timeliness and accuracy in billing and reconciliation processes.
• Positive feedback and strong working relationships with clients, vendors, and internal teams.
• Contribution to innovative and successful media solutions, as evidenced by campaign results and client retention.
• Continued professional development, staying current with media trends and tools.
• Regularly meeting deadlines and handling multiple tasks with minimal supervision.

THE PERKS:

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual bonuses for all levels
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

Physical Requirements:

• Sedentary Work: This role primarily involves sitting at a desk for extended periods. The associate manager will spend significant time working on a computer, which includes typing, viewing a monitor, and using a mouse.
• Mobility: Occasional standing, walking, and moving around the office or work environment may be required.
• Visual Acuity: Must have the ability to work on a computer for long durations. This includes the ability to see details at close range, read and interpret data, and distinguish colors (essential for analyzing digital ads).
• Manual Dexterity: Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office productivity tools.
• Communication: Ability to communicate effectively through spoken word and written correspondence. This includes frequent interaction with team members, clients, and vendors.
• Hearing: Must be able to hear and understand verbal communication in person and via electronic means (phone calls, virtual meetings, etc.).
• Work Environment:
• Remote Office or Office Setting: This position typically operates in a professional office environment. Remote work options may be available based on company policy.
• Equipment Used: Standard office equipment such as computers, printers, copiers, and telephones.

Other Requirements:

• Travel: Minimal travel may be required for meetings, conferences, or training sessions.
• Work Hours: Standard business hours with occasional need for extended hours or weekends to meet deadlines or attend meetings.
• An Equal Opportunity Employer
• We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

Note: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
Compensation Range: We offer a competitive salary based on experience and qualifications. The compensation range for this position is $70,000 to $80,000 annually, with potential for bonuses, stock and additional benefits.

EEO & ACCESSIBILITY STATEMENT
DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected].