Company Description
At H&M Group, we inspire people worldwide to express their style through fashion and design while making sustainable living accessible for everyone. By setting 2030 Goals for People, Planet, and Growth, we lead our industry toward a sustainable future and long-term growth.
With Brazil becoming our newest market in the Southern Hemisphere, this is an exciting opportunity to build a strong customer experience and a connected brand community in a country with immense growth potential. As Media Lead, you will play a vital role in shaping our success by developing and executing the paid & owned media strategy for the Sales Market.
Job Description
Key Responsibilities
General
- Based on market insights and customer focus, develop and execute media strategies aligned with global and regional objectives, while highly relevant for the local market.
- Collaborate closely with marketing, sales, and analytics teams to ensure a seamless integration of media activities across channels.
- Optimize the paid and owned media budget in partnership with local and regional stakeholders.
- Act as a key driver of customer engagement by connecting media planning with loyalty initiatives.
- Balance content with analytics for optimal performance, creating an effective marketing model that optimizes engagement.
Media Plan Development
- Set detailed media plans, including targeting strategies, ad formats, and budget breakdowns.
- Secure alignment on owned channel strategies, integrating campaigns across app, site, social, email, and push notifications.
- Work hands-on to maximize owned and paid media channels to drive retention and loyalty.
Collaboration and Insights
- Partner with local media agencies to ensure operational excellence across campaigns.
- Use data analytics to continuously optimize media strategies and performance.
- Report regularly on campaign performance, providing actionable insights for improvement.
- Stay updated on media trends and explore opportunities to innovate within the Brazilian market.
Team Leadership
- Create conditions for the media team to perform effectively and meet the needs of the Brazilian market, while collaborating effectively with regional and global teams.
- Identify and develop talents to build a diverse and future-ready organization, promoting growth and engagement.
- Strengthen collaboration within Customer Activation & Marketing (CA&M) and across the Omni sales team.
Qualifications
Key Qualifications
- At least 5 years of experience in media planning, digital advertising, and performance optimization.
- Proven experience managing media budgets and collaborating with agencies.
- Familiarity with loyalty programs and customer journey mapping is a plus.
- Strong understanding of paid and owned media channels and their synergies.
- Analytical mindset with the ability to transform data into actionable strategies.
- Excellent communication and stakeholder management skills.
- Fluent written and spoken English and Portuguese.
- Proven track record in media planning tools and analytics platforms
Additional Information
This is a full-time position and will be based in São Paulo, Brazil and will reports to the Marketing & Communications Manager for Brazil.
If you feel that your experience, skills and ambitions are right for this role, please send your application as soon as possible but latest March 1st.
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
We look forward to receiving your application.
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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