We are seeking a Director to drive thought leadership and help shape strategic and holistic media strategies for a new, B2B client. The Director will act as the client lead, partnering with clients to address changes in media landscape and working with all key client stakeholders and agency partner teams to develop strategy and plans to execute media most effectively across media tactics including print, search, social, display, programmatic video, and TV.
The Director is a leader who will lead the media strategy while building strong relationships with clients across all facets of the organization. The Director will manage, lead, and develop their internal team to ensure performance is hitting KPIs and meeting client goals. Proven excellence and experience in producing media plans that drive business results is key.
You Will:
- Maintain a strong understanding of the client’s business, with an eye toward future opportunities
- Responsible for ongoing thought leadership and opportunities that will drive client business results
- Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goals
- Coordination of streamlining omni-channel strategies with key partners
- Responsible for coordinating and leading larger Business reviews (QBRs, Annual Planning, etc.)
- Lead account strategy development, including annual budget planning, KPIs, partner selection, new tactics, and tracking industry developments and recommending new tactics when applicable
- Develop skills by participating in ongoing training, workshops, etc.
- Understanding of all relevant tools for reporting, analytics and competitive analysis
- Responsible for managing and coaching a team of varying levels below them
You Have:
- Bachelor’s Degree required
- Strong Understanding and experience with planning omnichannel campaigns, ideally in the B2B space
- 8+ years of experience planning and/or buying for media, with a focus on performance media; in-depth experience planning for digital channels is a must
- General understanding of digital platforms, partners and analytics tools
- 5+ years of demonstrated success in managing and leading people
- Proven ability to lead and manage teams
- Technically strong quantitative skills, including analytical abilities and math proficiency
- Demonstrated critical thinking and problem-solving abilities
- Solid verbal and written communication skills, with polished presentations skills a must
- Ability to work successfully with teams on multiple projects under tight deadlines
- Ability to sell ideas clearly and deliver value
- Knowledge of offline media planning
- Experience in marketing for B2B clients or utilizing first-party data as part of media strategy
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$135,000—$160,000 USD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our candidate pools.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
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If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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