Company Description
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
Job Description
This role supports the day to day strategic development and execution of media plans that address client objectives on multiple account assignments. This is a client facing role that is instrumental in developing media plans with a focus on KPI delivery and is responsible for managing the day-to-day tasks of plan implementation and results analysis, including maintaining media budgets, flowcharts and performance reports, insights and investment optimization recommendations, fielding and responding to client and agency partner requests, and client presentations.
Responsibilities:
- Create and update national and/or local targeted media plans under guidance of VP
- Take a leadership role in results reporting; clean and confirm accuracy of reporting data feeds, compile charts for reporting
- Analyze data and work with VP to develop insights and optimization recommendations that increase campaign ROI; work with buyers to implement investment optimizations
- Maintain stewardship of performance and media buy reports (ex. dashboards, flowcharts, budget charts)
- Build relationships with clients and media partners; be conversant on performance trending and status of media plan
- Respond to client media requests
- Coordinate with the buying and billing teams for execution and billing of media buys
- Keep abreast of industry trends, especially related to client category and consumer media consumption
- Meet with vendors and provide POV recommendations on media opportunities
- Process and analyze competitive media activity in the marketplace and consumer trends
Qualifications
Requirements:
- Bachelor’s degree and 2+ years media planning experience (agency environment), with at least 1+ year of traditional and digital video experience (TV/CTV/OTT)
- Knowledge of the principles of advertising, marketing and media
- Knowledge of media planning and research tools (Kantar, MRI, DCM, MMM, etc.)
- Experience in national and local direct response media planning
- Excellent verbal and written communication, organizational, interpersonal, and analytical skills
- Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
- Expertise in PowerPoint and Excel; experience with pivot tables a plus
Additional Information
Being part of PGD is an opportunity for professional growth, upskilling, and team building to rock the media globe.
Top Skills
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
