MarTech Analyst

Axos Bank

Target Range:

$68,640.00/Yr. - $68,640.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The MarTech Personalization Analyst will play a pivotal role in supporting the personalization team. This role will be responsible for analyzing customer data, developing actionable insights, and producing detailed reports on personalization performance. The analyst will work closely with our personalization platforms to evaluate the team's impact and ensure alignment with our marketing strategy.
In this role you will be focused on 3 main platforms:
• Marketing Cloud Personalization (formerly Interaction Studio): Personalization platform we use at the bank.
• Pendo: A Digital Adoption Platform used to analyze user in-app behavior, collect feedback, and design feature adoption experiences.
• Branch: a mobile linking and measurement platform that helps businesses improve customer experience and optimize campaign performance.
This position is on-site and located at our HQ in San Diego, CA.

Responsibilities:

• Develop and thoughtfully scale personalization use-cases across our website, Online Banking Platform, etc. to optimize for customer engagement and lifetime value
• Analyze user and campaign data to identify patterns and insights that can inform personalization efforts
• Build and maintain personalization algorithms and tools to deliver dynamic content and experiences
• Monitor and optimize personalization initiatives to ensure they meet performance targets and deliver a positive ROI
• Collaborate with the Marketing and Business Units to surface requirements for new MarTech requests
• Develop documentation including business process maps and procedures around MarTech development work

Qualifications:

• Bachelor's Degree in Information Technology, Computer Science, Business Administration, Mathematics or a related discipline
• 1+ years of experience in a Data Analyst, Business Analyst, or similar position
• Experience using SQL
• Familiarity with front-end technologies like HTML, CSS, JavaScript
• Customer Obsession: "Good enough" isn't good enough for you. You're obsessed with perfecting the customer experience
• Leadership: A confident person with the ability to connect and inspire others to achieve success, whether or not they directly report to you
• Results Oriented: A driver who possess the ability to take actions and implement effective solutions in a timely manner. Excuses aren’t in your vocabulary because you always find alternative solutions when issues arise
• Ethics: Highest level of professional integrity and honesty as well as personal credibility. Your reputation for precedes you in this regard
• Innovation: Dedication to maintaining cutting edge talent with the courage to implement new ideas, technology, and aggressively challenge the status quo. You don’t accept responses to new ideas like “That’s the way it’s always been done” because you use facts, data, and people skills to implement meaningful change
• Immersion: A propensity to rapidly master the understanding and application of new technology
• Excellent verbal and written communication skills, including ability to simplify complex concepts for technical and non-technical audience

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.