SEO Strategist

Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch SEOs.

The role of the SEO Strategist is to create and execute SEO strategies that align with our client’s KPIs. They are responsible for meeting timelines and delivering high-quality work. An SEO Strategist leads the strategy by evaluating the work we’ve completed to determine its effectiveness. They adjust the strategy as needed to get the best results possible. The SEO Strategist communicates what we’ve done, the impact it’s had, and the direction of the ongoing strategy so that clients can see the value of our work and understand how it aligns with the client’s goals. They are problem solvers who can evaluate shifts in the organic search landscape. The SEO Strategist also seeks opportunities to collaborate with other channels to create a seamless cross-channel strategy.

You will:

• Oversee tactical work and execute strategy for technical and on-page deliverables around client’s goals (pivot strategy when needed)
• Create in-depth reports that paint the story of the results
• Possess strong communication skills and the ability to explain SEO strategies simply and effectively 
• Ensure the client understands SEO strategy (do they know why we’re doing what we’re doing)
• Support the overall SEO department strategies and growth
• Communicate gaps in SEO strategies and processes to the SEO leadership team to continue the growth and improvement of the department 

You should have some or all of the following attributes:

• Demonstrate alignment with our company values and applied knowledge of search engine optimization
• Proven organizational, project, and time management skills
• Excellent communication and presentation skills, both written and verbal, with the ability to provide actionable insights for all levels of an organization
• Possess keen critical thinking and analytical skills
• Proven skills with Google Business Apps, especially Google Sheets
• Minimum of 2-3 years of hands-on experience managing SEO campaigns
• Experience with creating client strategy, communication, management, and proactive account performance troubleshooting
• Experience with industry-standard SEO tools such as Screaming Frog, Moz, Ahrefs, SEMRush, STAT, etc.
• Agency experience is a plus

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Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

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Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.
Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.