BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.
We're hiring a Product Marketing Manager who can think strategically about how to win our market and then quarterback projects that lead us to success. You'll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. We're looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to customers and to our coworkers. This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving
Responsibilities
Go-to-market
- Shape our messaging and positioning
- Lead field research and competitive research
- Build out our buyer personas and user personas
- Be a key voice in developing our go-to-market strategy
Sales enablement
- Build sales enablement materials – including one-pagers, decks, videos, etc. – that help us improve our win rates and drive product adoption
- Partner with Sales to understand industry trends, sales needs, and more
Product
- Partner with Product Management, as well as the rest of the business side, to help prioritize our product roadmap
- Own our product release communications strategy to drive greater product adoption by new and existing customers
Marketing
- Launch new products and features to the world
- Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
- Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
- Influence industry analysts so they understand where we fit in the marketplace and why we're the best choice for our customers
Requirements
- 3+ years marketing experience in the software world
- Excellent writing and communications skills
- Experience with crypto, FinTech, etc. is helpful, but not required
Why Join BitGo?
Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want risks to be part of the team that changes the world's financial markets.
Here are some of the benefits* of working at BitGo:
- Competitive base salary, bonus and stock options
- 100% company paid health insurance for employee, partner and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and inspiring startup environment
*Benefits may vary based on location.
Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you'll be able to look back and say you were part of the team that transformed investing.
Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $130,000 - $170,000 USD base salary. Equity, an annual performance bonus and the benefits outlined below are also a part of this role's package.
What We Do
BitGo is the leader in digital asset financial services, providing institutional investors and crypto platforms with liquidity, custody, and security.
In 2020, the company reached new milestones with the launch of BitGo Prime, the first and only deeply integrated, full-stack solution with custody, trading and lending. With the launch of BitGo Portfolio and BitGo Tax, the company also manages activities across wallets, exchanges and service providers.
In 2018, it launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. BitGo processes over 20% of all global Bitcoin transactions, and supports over 250 coins and tokens. BitGo’s customer base includes the world's largest cryptocurrency exchanges and spans more than 50 countries, including qualified custodial entities in Switzerland and Germany.
BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners.
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