Director, Analytics and Insight

Posted 19 Days Ago
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Philadelphia, PA
Hybrid
Senior level
Marketing Tech
The Role
The Director of Marketing Analytics & Integration at Klick Health manages a portfolio of clients, delivering digital marketing analytics and data-driven insights. This role involves setting up analytics configurations, collaborating on campaign strategies, guiding data architecture, and building a talented team, while providing strategic direction for analytics technology and insights.
Summary Generated by Built In

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!


Under the umbrella of our Omni Channel Enablement Group and as a Leader in the Analytics discipline at Klick Health, you will work under the SVP and Sr. Director of Analytics and manage a portfolio of clients or brands. Success in this position requires managing projects/engagements, delivering digital and marketing analytics as well as other innovative, advanced pre/post commercial analytics solutions for our clients. This role is responsible for the application of data driven insights into the Klick strategy, activation and planning measurement process. Additionally, the role requires that you design and lead the implementation of modern measurement platforms and longer term analytics roadmaps for Klick clients. Working closely with the internal client teams and Analytics leads is vital to this role. You will function as an expert technical point of escalation, analytical problem solver and technical/analytical translator to internal account teams and clients. You will provide ongoing strategic account direction/vision for analytics technology, process and digital reporting/insights.

Responsibilities

  • Set up analytics configurations for new clients through the completion of analytics audits and evaluations
  • Ensure the flow of data through various stages of our clients’ customer journeys
  • Collaborate with the Marketing Strategy and Activation team to develop, execute, and analyze results for complex campaigns
  • Utilize third-party tools including Adobe Analytics (Omniture/SiteCatalyst), Adobe Activation (Dynamic Tag Management), Adobe Launch, Adobe Target, Tableau, Google Marketing Platform and Google Tag Manager
  • Guide the long-term vision and architecture for the data pipelines, data repositories, and data models required to provide high-scale and high-integrity solutions that meet the dynamic, complex data needs of Klick
  • Assist in building and developing a team of talented Data Engineers, Marketing Analysts, and Data scientists
  • Build relationships across Klick, working with Analytics and Data Science teams for insights and to ensure that data is accessible, readily available and usable for analysis
  • Lead a continuous learning environment with respect to utilizing the latest methodologies, technologies, and illustrative best practices to tell stories which can drive business decisions
  • Define approaches and lead projects that close data gaps and identify insights, as well as manage external partnerships and negotiate contracts with syndicated & custom insights suppliers
  • Understand the contracted scope of work, proactively identifying potential out-of-scope activities and bringing to the attention of the project leader
  • Work on business development efforts by providing ad-hoc feasibility reports, providing estimations of effort and developing methodologies that address client needs
  • Provide selfless knowledge transfer and mentoring of junior team members. Potential for direct people management based on desire and prior experience

Qualifications

  • Bachelor’s degree (Masters / PhD preferred) in statistics, information technology or computer science
  • The candidate must have 8+ years of experience consulting clients on making strategic investment decisions to improve business results
  • Senior resource must have strong functional understanding of current marketing analytics, adtech, martech and research techniques, as well as an innovative vision on how to keep pace with the ever changing marketing environment
  • Strong client management/consultative experience both presenting and resolving issues.
  • Extensive experience leading and managing marketing technology projects from ideation through installation
  • Demonstrated experience with programmatic audience buying concepts and execution
  • Applied quantitative skills and the ability to roll up sleeves and dig into the numbers when necessary
  • Matrix leadership qualities will be required to lead external and internal resources into new marketing effectiveness territories
  • Strong attention to detail, and ability to quality check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
  • Be outgoing and able to integrate with a fast-paced Media Planning, Strategy, Technology and Activation teams
  • Ability to cultivate relationships with technology and research partners
  • Ability to problem solve and develop innovative approaches along with a drive to learn and master new techniques and technologies
  • Strong organization skills and ability to work on multiple tasks simultaneously while achieving quality standards and meeting deadlines with ambiguous requirements
  • Excellent written and verbal communication skills. Strong interpersonal skills and ability to work collaboratively across teams
  • Project management and/or team leadership experience preferred
  • Consulting experience preferred
  • Adobe Analytics Business Practitioner certification preferred
  • Google Marketing Platform Certification(s) preferred
  • Experience with people management, mentorship preferred

What makes Klick different?

You’ll work on numerous multi-million dollar brands—the size and breadth of the accounts here are incomparable to most agencies. We believe in putting our people first, and always make that our priority. This and our other timeless principles have made all the difference in our over two decades of success. By having an entrepreneurial spirit, playing the long game, considering outcomes over optics, and solving challenging problems through our hacker roots, we live our difference in all that we do. You’ll get to experience a high level of trust and be given the freedom to make decisions, judgment calls, and function with autonomy. If you have an idea, run with it! You’ll be encouraged to let your entrepreneurial spirit flourish and you’ll work with incredible teams that you can learn from, contribute to, and who will support you every step of the way!


#LI-Hybrid

#LI-AH1


Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.


We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

Top Skills

Adobe Activation
Adobe Analytics
Adobe Launch
Adobe Target
Google Marketing Platform
Google Tag Manager
Tableau
The Company
Chicago, IL
1,408 Employees
On-site Workplace
Year Founded: 1997

What We Do

Klick is over 1000 people passionate about life sciences, dedicated to doing things differently. Since 1997, we’ve been a commercial partner laser focused on developing, launching, and supporting life sciences brands to maximize their full market potential.

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