The Philadelphia Inquirer is a public benefit corporation owned by the nonprofit Lenfest Institute for Journalism. Together, we're at the center of a critical mission to create a lasting future for ambitious, engaging, and useful local journalism. We're doing this, in part, by deepening our connection with the communities we serve. Our integrated digital and print platforms are the Philadelphia region's largest media network. We're passionate about building a sustainable model for indispensable local journalism, and we take pride in finding diverse, dynamic, and talented individuals to help push our team forward.
Community Engagement Manager
Job Purpose/Summary
The Community Engagement Manager will focus on identifying, connecting, and engaging new and diverse audiences in the Philadelphia community. A new position seated within the Consumer Marketing team, but deeply connected to product and editorial, the goal of this role is to find creative ways to build brand trust and loyalty with new audiences, as well as achieve the greatest reach and shareability of Inquirer content. Working hand-in-hand with the Product team, the Community Engagement Manager will be tasked with working not only to identify products that serve the needs of our new and diverse audiences but also to market these offerings authentically to those communities, strengthening The Inquirer's impact and reach in support of our public service mission.
Responsibilities:
- Develop, grow, and maintain relationships between The Philadelphia Inquirer and diverse audiences in Philadelphia, aligning directly with our strategic community goal of building relationships to listen, learn, and inform The Inquirer's ongoing work.
- Identify core Inquirer products for community engagement, and execute marketing campaigns that build engagement, brand trust, and loyalty with new and underserved audiences.
- Increase audience reach by evaluating engagement opportunities on Inquirer.com, developing community-focused programs to grow Inquirer social profiles, and measurably increasing our diverse audience across channels (including among subscribers).
- Work closely with the Director of Product Management to inform, develop, and bring to market new offerings that solve our audience's pain points, helping to identify gaps through user research, community input, and analytics.
- Develop community touchpoints and create a feedback loop that brings insights and learnings back to the editorial, product, analytics, and marketing teams.
- Work with the Vice President of Diversity, Equity, and Inclusion to build meaningful, strategic partnerships with BIPOC organizations, universities, and community groups throughout the region.
- Work with the Editorial team to understand how content strategy intersects with audience growth, and build plans and product strategies informed by our community reporting efforts.
- Partner with the Audience team to develop unique engagement opportunities for social media including contests, content, influencer campaigns, etc., with community growth goals in mind.
- Track and execute partnership agreements, maintaining communication throughout the process.
- Develop business plans and creative briefs for projects.
- Analyze campaign performance to measure impact, audience change, and growth.
An ideal candidate will
- Have at least five (5) years of community engagement, marketing, or product design experience.
- Possess an entrepreneurial, self-driven passion for research, open discussion, and community engagement, particularly around The Inquirer's mission to be
a more sustainable and vibrant part of our community. - Understand inclusive design, accessibility, and how to build a strong user experience.
- Have a strong grasp of the intersection of product design and community.
- Be an intensely creative and strategic thinker who can draw on years of community engagement experience, and who is focused on building a grassroots
base through meaningful engagement - Ensure that our long-term commitment to service to our community is also reflected in our product initiatives.
- Be comfortable working in a fast-paced environment and juggling multiple projects at one time.
- Maintain a collaborative work atmosphere by communicating effectively with management and peers.
* We know not everyone reading this will fit exactly what we've described. We encourage everyone to apply who shares our passion for indispensable journalism and our drive to create a sustainable business model to support it. As an equal opportunity employer, The Inquirer is committed to fostering a diverse and inclusive culture, and we especially encourage members of underrepresented communities to submit an application, including women, people of color, LGBTQ people, and people with special needs*
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Other details
- Pay Type Salary
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What We Do
Since 1829, The Philadelphia Inquirer has been “asking on behalf of the people” by providing essential journalism for the diverse communities of the Philadelphia region. The Inquirer, a for-profit public benefit corporation owned by the non-profit Lenfest Institute, produces Pulitzer Prize-winning journalism that changes lives and leads to lasting reforms. Its multiple brand platforms — including newspapers, Inquirer.com, e-Editions, apps, newsletters, and live events — reach a growing audience of more than 10 million people a month.
“In a free state, there should always be an inquirer asking on behalf of the people: Why? Why? Why?” — John Norvell, Inquirer co-founder
