Marketing Writer

Posted 3 Days Ago
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Marlborough, MA
Mid level
Biotech
The Role
The Marketing Writer will transform technical scientific content into engaging and optimized materials, collaborate with R&D and marketing teams to tailor content for different segments and customer personas, manage all aspects of content production and optimization, and monitor content effectiveness with analytics.
Summary Generated by Built In

Be part of something altogether life-changing!

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.

Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.

The Marketing Writer for Cytiva is responsible for working closely with our R&D and marketing organizations to write scientific and technical content that is compelling, engaging, concise, and factually accurate.

This position is part of the Marketing Communications organization located in Harbourgate, Portsmouth, UK or Marlborough, MA, USA and will be on-site.

At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.

What you will do:

  • Transform highly technical content supplied by our research and development (R&D) organization into engaging, conversational, search-engine optimized (SEO), and customer-focused content for digital channels.

  • Work with subject matter experts and our marketing organization to adapt content to target different marketing segments and customer personas.

  • Take ownership for all phases of content production and optimization including planning, information gathering, writing, reviewing, editing, working with graphic designers to generate artwork, and final sign-off.

  • Collaborate with our digital team and stakeholders to measure and report content effectiveness; use insights from analytics to improve content and content strategies.

  • Ensure corporate branding guidelines are integrated into marketing communications.

Who you are:

  • Bachelor of Science degree in biology, biochemistry, molecular biology, immunology, bioengineering, or related field

  • Multiple years of experience in science writing, journalism, copyrighting, or writing marketing communication materials for the life sciences.

  • Strong writing, editing, and copyediting skills; careful attention to detail, and ability to work to a corporate style guide and develop SEO-rich documents to ensure that the content ranks well with search engines.

  • Apply critical thinking and demonstrate a solid understanding of the scientific method, experimental design, and statistical analysis.

  • Experience from the biopharmaceutical industry or a university research environment is considered a merit.

It would be a plus if you also possess previous experience in:

  • Demonstrated ability to work with Word, Excel, PowerPoint, Adobe Acrobat, and SEO software.

  • Ability to perform web analytics on published pages using web analytic tools such as Adobe Analytics and Mouseflow is advantageous.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. 

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.

Top Skills

Adobe Acrobat
Adobe Analytics
Excel
Mouseflow
PowerPoint
Seo
Web Analytics
Word
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The Company
Bengaluru, Karnataka
8,399 Employees
On-site Workplace

What We Do

Cytiva, now with the life sciences business from Pall Corporation, is a global life sciences leader dedicated to helping customers discover and commercialize the next generation of therapeutics. Together, we bring dedicated technical expertise and a broad portfolio of tools and technologies that enable the development, manufacture, and delivery of transformative medicines to patients.

Visit cytiva.com to learn more.

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