Marketing Team Director

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Marketing Team Director is integral to successfully delivering the Foundational Products (FP) Marketing Vision.  This position will lead a team of MMs and SMMs while being accountable for a book of business and 1M priorities.  

About Foundational Products - We deliver on ~$3.5B annual revenue through promotional activities across multiple products, indications & therapeutic areas (TAs):

• Immunology: anticipating YOY growth in light of biosimilar competition

• Lytics: complex business dynamics with potential line extension launch in stroke Q4’24

• SKiN:  stable book of business delivering revenue to fuel future pipeline

• Established Products: >10 products across a variety of Therapeutic Areas requiring innovative and complex decision making including life cycle management activities (eg discontinuations, divestments and other high level experimentation to optimize revenue while maintaining patient care)

Key Job Responsibilities

• Accountable for strategy through execution of a business segment (i.e. book of business) which may include a customer type, indication or product depending on the therapeutic area. Responsible for tracking business forecast goals and adjusting strategy as needed.

• Accountable for meeting long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization with measurable impact on customer utilization and patient access

• Responsible for short and medium term capacity planning, enablement, project coaching and oversight of 3 or more marketers. The Marketing Team Director is responsible for management accountability for all aspects of Genentech’s people practices

• Reports to the Executive/Senior Marketing Director and is a member of the Executive/Senior Marketing Director's Leadership team

• Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple therapeutic areas, and advancing progress towards our CMG outcomes

• Coaches and advises marketers on the responsibilities below.

• Collaborates with Executive/Senior Marketing Director and Foundational Products marketing team to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals

• Analyzes and assesses customer insights including customer journeys, personas, and other data to extrapolate meaning and opportunities that drive the product's value proposition and to inform the optimal integrated customer experience 

• Leverages expertise to translate high-level brand strategy into the development and execution of the Foundational Products marketing campaigns

• Identifies and works regularly with both key internal network partners and external resources and aligns them to the marketing strategy, prioritized customer A→B behavior shifts, and critical KPIs

• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels to deliver omnichannel engagement for external customer types (e.g. patients, providers, organized customers)

• Prioritizes and creates non-personal (i.e. digital) messages and resources that are coordinated with and complements personal promotion content.

• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics 

• Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers) 

• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes 

• Leads fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise. May also lead a Community of Practice for their subject matter expertise

• Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.  

• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities 

Demonstrates Advanced Proficiency within the following Key Competencies

Marketing Team Directors are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills)

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.

• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Minimum Candidate Qualifications & Experience

• Bachelor's degree

• 8 years minimum work experience, with 6 years of commercial experience (sales, marketing, market access or customer insights), two of which must be in marketing.

• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Additional Desired Candidate Qualifications & Experience

• MBA or other related graduate level degree preferred 

• Marketing experience in relevant industries

• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement

• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

• Additional qualifications added specific to this role 

  • Experience owning a book of business end to end and proven track record of driving impact in a competitive marketplace

  • Experience with access given the portfolio of products and life cycle considerations.  

  • Experience with change management - leading and support team and partners through internal (e.g., operating model, team evolution) and external (data readouts, launches) 

  • Experience with ICX and omnichannel execution, growth mindset in championing and modeling a culture of seamless execution, measurement and prioritization 

Location

• This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week in the office.

• Relocation assistance is not available at this time.

Roche Operating Principles

• Put Patients First: I always act as if patients I know are in the room and do what’s best for them

• Follow the science: I seek answers through experiments, data and debate, and act on facts

• Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part

• Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others

• Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures

• Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less

• Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty

• Think long term: I choose actions today that benefit future generations

The expected salary range for this position based on the primary location of CA is $203,200 - $377,400.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.