ZenSource is the next evolution of enterprise grade open source designed to optimize brand digital stories. Offering a highly evolved, Drupal based CMS and cloud hosting platform designed to elevate app creation, ZenSource's platform caters to both marketers and developers, delivering a user friendly and fast to market experience and ensuring ongoing upgrades, enterprise level hosting, and next gen security.
We are seeking a dynamic and results-driven Marketing Strategist to lead demand generation efforts and drive the growth of ZenSource’s open-source CMS Drupal and Amazon AWS B2B Martech cloud solutions. This role focuses on accelerating ZenSource’s pipeline of qualified leads through effective lead acquisition strategies, customer engagement initiatives, and sales funnel optimization. Your transformational responsibility is to build and evolve a high-performing marketing function that delivers measurable growth.
Reporting To:
President
Responsibilities:
- Manage and optimize website, social media, and marketing channels, including email campaigns.
- Plan and execute trade show strategies to maximize exposure and ROI.
- Develop and implement targeted, multi-channel lead-generation campaigns (e.g., email marketing, content creation, paid ads, and SEO).
- Analyze marketing channel performance, identify root causes of gaps, and recommend action plans.
- Aligns product features with market demands, positioning offerings for targeted customer challenges to drive qualified leads.
- Partner with Digital United centralized marketing teams to align initiatives.
- Lead media buying efforts for maximum campaign impact.
- Execute marketing strategies to align with growth objectives, focusing on digital campaigns and demand generation.
- Strengthen brand positioning with consistent messaging across all platforms.
- Conduct market analysis and competitive research to identify growth opportunities.
Qualifications:
- 3–7 years of B2B SaaS marketing experience, ideally with cloud-based and open-source technologies.
- Familiarity with AWS cloud and Drupal; Acquia or Pantheon experience is a plus.
- Proven track record of designing and implementing lead-generation strategies.
- Expertise in digital marketing, demand generation, and sales funnel optimization.
- Strong analytical skills for evaluating market trends and campaign performance, including CRM and data dashboards.
- Collaborative mindset with cross-departmental teamwork experience.
The Perks:
- The best co-workers you’ll ever find
- Unlimited PTO
- Medical, Dental, Vision, 401k
- Annual performance bonus eligibility
- Ongoing training opportunities
- Planned outings and team events (remote workers included!)
An Equal Opportunity Employer
We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.
Top Skills
What We Do
Hello, we're Primacy, a nationally recognized top agency that accelerates growth by building exceptional brand experiences.
Primacy's best-in-class, tenured experts work with purpose-driven leaders who have the power to redefine the future in our core 4 industries: education, financial services, health, and manufacturing. Together, we're proud to solve some of today's most important challenges to elevate the human experience.
Outsized growth starts by visiting primacy.com.
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