Marketing Strategist

Accepting applicants in CT/MA
We are seeking a dynamic and results-driven Marketing Strategist to lead demand generation efforts and drive the growth of ZenSource’s open-source CMS Drupal and Amazon AWS B2B Martech cloud solutions. This role focuses on accelerating ZenSource’s pipeline of qualified leads through effective lead acquisition strategies, customer engagement initiatives, and sales funnel optimization. Your transformational responsibility is to build and evolve a high-performing marketing function that delivers measurable growth.
REPORTS TO: President
Responsibilities:

• Manage and optimize website, social media, and marketing channels, including email campaigns.
• Plan and execute trade show strategies to maximize exposure and ROI.
• Identify and pursue new business opportunities through market research, networking, and lead generation.
• Develop and maintain strong relationships with clients, partners, and stakeholders to drive sales growth.
• Create and implement strategic sales plans to achieve company targets and expand market presence.
• Develop and implement targeted, multi-channel lead-generation campaigns (e.g., email marketing, content creation, paid ads, and SEO).
• Analyze marketing channel performance, identify root causes of gaps, and recommend action plans.
• Aligns product features with market demands, positioning offerings for targeted customer challenges to drive qualified leads.
• Partner with Digital United centralized marketing teams to align initiatives.
• Lead media buying efforts for maximum campaign impact.
• Execute marketing strategies to align with growth objectives, focusing on digital campaigns and demand generation.
• Strengthen brand positioning with consistent messaging across all platforms.
• Conduct market analysis and competitive research to identify growth opportunities.

WHAT IT TAKES TO SUCCEED IN THIS ROLE
Qualifications:

1. 3–7 years of B2B SaaS marketing experience, ideally with cloud-based and open-source technologies.
2. Familiarity with AWS cloud and Drupal; Acquia or Pantheon experience.
3. Proven track record of business development or sales success for a product.
4. Proven track record of designing and implementing lead-generation strategies.
5. Expertise in digital marketing, demand generation, and sales funnel optimization.
6. Strong analytical skills for evaluating market trends and campaign performance, including CRM and data dashboards.
7. Collaborative mindset with cross-departmental teamwork experience.

THE PERKS:

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

Physical DEMANDS AND WORK ENVIRONMENT

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
• Frequent communication via phone, email, and video conferencing.
• Work is performed in a temperature-controlled office environment with standard lighting and noise levels.
• Position may require occasional travel to client site

Compensation Range: We offer a competitive salary based on experience and qualifications. The compensation range for this position is $75,000-95,000, with potential for bonuses, stock and additional benefits.
 

EEO & Accessibility Statement
DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected].