Marketing Specialist

Ready to make a difference? 

If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.   

 
Position Overview: 

The Marketing Specialist will be part of the energy Account Services team in a support role.  The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.  

This is predominantly a work-from-home position with periodic working days at our headquarters in Reston, VA. Minimal local travel is required.  

 
Key Responsibilities: 

• Assist with the marketing and advertising of energy efficiency, electric vehicle and demand response programs for utilities located in the Mid-Atlantic region. 

• Work with the Account Services team to develop and implement marketing and communications plans to educate customers and drive participation in utility programs. 

• Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails and direct mail campaigns, video, print, outdoor, etc. 

• Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc. 

• Prepare monthly reports on activities, media analytics, and results of the marketing program. 

• Prepare and analyze email performance reports to provide insights and recommendations for optimizing campaigns.

• Help develop presentations and other communications tools. 

• Track and report on marketing campaign metrics  

• Prepare and manage printing requests to ensure collateral is in market at all times. 

• Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools 

Basic Qualifications:  

• A bachelor’s degree in Communications, Marketing, Advertising, or related majors and 1+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm. 

OR

• 5+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm. 

Preferred Skills/Experience: 

• Internship at an advertising agency and/or experience working on a consumer marketing account. 

• Strong PowerPoint and Excel skills 

• Experience or exposure to Google Analytics and using other reporting software to track and report on results. 

• Familiarity with or experience in using email automation platforms, such as Eloqua.

• Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects. 

• Interest in and commitment to the environment, and sustainable living.