Marketing Specialist - Senior

Your Role  

As a Senior Marketing Specialist, you will lead the creation of marketing materials that support Gensler’s business development efforts, including proposals, presentations, and collateral. You will actively collaborate with leadership to develop strategies for winning new work while managing marketing systems and tracking opportunities. This position requires strong communication, leadership, and design sensibilities, along with the ability to leverage data and make data-driven decisions. Additionally, you will mentor junior team members and contribute to broader marketing initiatives. 

What You Will Do 

• Partner with business development leaders and senior staff to create compelling proposals and presentations. 

• Research prospective clients, opportunities, and market trends to inform strategies. 

• Develop pitch strategies, including budgets, timelines, and milestones for marketing initiatives, incorporating data analysis and insights to enhance effectiveness. 

• Coordinate and maintain marketing resources, such as resumes, project sheets, and image libraries, ensuring alignment with Gensler’s brand standards. 

• Oversee the maintenance of CRM systems and ensure accurate tracking of business development activities. 

• Lead design review processes to ensure high-quality marketing deliverables. 

• Contribute to internal and external communications projects to strengthen the office’s presence and visibility. 

• Mentor and guide junior team members, sharing best practices and fostering professional growth. 

Your Qualifications 

• Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field. 

• 7 years of experience in a B2B marketing role, preferably within architecture, design, engineering, or a related industry. 

• Strong graphic design skills and proficiency in InDesign, Microsoft Office, and other Adobe Creative Suite software. Familiarity with Salesforce or related CRM platforms is a plus. 

• Excellent written and verbal communication skills. 

• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. 

• Experience with data analysis and using data-driven insights to inform decision-making and strategies. 

• Highly organized, detail-oriented, and self-motivated. 

• A collaborative mindset with the ability to lead and inspire team members. 

• Ideal Candidate Profile 

• Strategic thinker with a passion for storytelling and design. 

• Strong researcher and communicator with leadership capabilities. 

• Highly organized and attentive to detail. 

• Proactive and adaptable, balancing independent and team-driven work approaches 

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Week,” our offices reflect our people’s diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include subsidized health and life insurance, annual bonus, LinkedIn learning, holiday observance,  and employee assistance programs.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future