Marketing Specialist - Content

About ANA:

Alliance North America was established in 2017 and is proud to be the sole North American supplier of AIRMAN Power Generators, AIRMAN Air Compressors, MAC3 Pneumatic Air tools, and ANA’s exclusive Energy Boss ™ - Hybrid Energy System and Smart load bank system. Our commitment to our customers is to Make their World Easier, by answering the phone, understanding their needs, and taking ownership to provide them with solutions. With a large parts inventory and more than 90% of all orders shipping within 24 hours, you never have to worry about spare parts. We help keep your fleet in top condition with our world class Support Department, who are always ready to help and be a resource by providing training on our equipment.

ANA is headquartered in Henderson, Nevada with locations in Cypress, California and Spartanburg, South Carolina. ANA is growing and scaling and we are seeking a Marketing Specialist - Content to join our growing team in an onsite position in Henderson, Nevada. As a Marketing Specialist of Content, you will have the opportunity to join our dynamic marketing team and take the lead in crafting and executing impactful content strategies across multiple channels. In this role, you will develop and manage content that drives engagement, strengthens brand awareness, and supports key marketing objectives. The ideal candidate is a skilled storyteller with a strong background in content creation, campaign development, and SEO best practices. This position requires a passion for producing high-quality, customer-focused content while collaborating with cross-functional teams to maintain a strategic content calendar.

This position is fully onsite, and the work schedule is weekdays from 8:00 – 5:00pm. This role reports to the Senior Marketing and Communications Manager.

Role & Responsibilities:

• Content Creation & Strategy: Develop and execute a comprehensive content marketing strategy tailored for a B2B audience. Create, write, and edit high-quality, engaging, and conversion-driven content for blogs, websites, social media, email campaigns, whitepapers, and case studies. Maintain and manage an editorial content calendar, ensuring timely publication and alignment with marketing campaigns and business objectives. Work cross-functionally with Sales, Product Management, and Support teams to develop content that supports key business initiatives. Stay informed about industry trends, competitor content strategies, and emerging best practices to enhance ANA’s positioning.
• Content Management & Optimization: Ensure content is SEO-optimized to drive organic traffic and improve search rankings. Conduct A/B testing on headlines, email subject lines, and content types to maximize engagement. Use Google Analytics, HubSpot, and SEO tools (e.g., SEMrush, Ahrefs, or Moz) to monitor content performance, analyze audience behavior, and refine strategy. Continuously improve content based on performance data and user engagement insights.
• Brand Voice & Messaging: Maintain a consistent brand voice, tone, and messaging across all content platforms. Collaborate with the design team to develop visually compelling content for blogs, social media, and digital ads. Ensure all content aligns with ANA’s brand positioning, value propositions, and customer pain points.
• Content Distribution & Promotion: Distribute content strategically across website, social media, email campaigns, and third-party industry sites to maximize reach and engagement. Work closely with paid media teams (Google Ads, Microsoft Bing) to optimize ad copy and landing page content for better conversion rates. Develop content to support lead generation campaigns, product launches, and thought leadership initiatives.
• Collaboration & Support: Assist in the development and execution of digital marketing campaigns by producing content that supports specific goals. Work with internal stakeholders to create case studies, success stories, and product-focused content to drive credibility and sales. Provide input on marketing automation workflows and personalized email content.
• Other duties as assigned.

Qualifications:

• Bachelor's degree in marketing, Communications, Journalism, or related field.
• 3+ years of experience in content marketing, preferably in a B2B environment.
• Proven ability to create high-quality, engaging content that drives lead generation and conversions.
• Strong understanding of SEO principles, keyword research, and content management systems (CMS) like WordPress or HubSpot.
• Experience with email marketing platforms (HubSpot, Marketo, Mailchimp).
• Proficiency in Google Analytics, SEO tools (SEMrush, Moz, Ahrefs), and marketing automation tools.
• Strong writing, editing, and proofreading skills, with an eye for detail and storytelling.
• Familiarity with graphic design and video editing tools (Canva, Adobe Suite) is a plus.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Analytical mindset with experience tracking content performance metrics and optimizing based on data insights.

ANA’s Core Values:

• Root Cause Problem Solving
• Be Creative with Solutions
• Build open and honest relationships
• Build a positive team and family spirit
• Be inclusive
• Look for better ways
• Be humble
• Urgency

Benefits & Perks:

• Competitive pay
• 401k with company contribution
• Medical, Dental, & Vision
• Life Insurance
• Voluntary Accident Insurance
• Voluntary Critical Illness Insurance
• Employee Assistance Program
• Employee Appreciation Programs

You must be based in the United States and authorized to work in the U.S. without employer sponsorship. Please be advised that ANA does not provide employment-based visa sponsorship for this position at this time.

ANA is proud to be an Equal Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.