Marketing Specialist (Chinese bilingual)

Posted 12 Days Ago
Be an Early Applicant
New York, NY
1-3 Years Experience
Edtech
The Role
The Marketing Specialist will create marketing content, manage social media platforms, conduct market research, analyze audience feedback, and assist in developing marketing materials. They will oversee user experiences on digital platforms and engage in campaigns with key opinion leaders.
Summary Generated by Built In

Company: 

WeEducation is a multinational, fast-growing education company dedicated to delivering superior education solutions to students who aim to study or work in the United States. We specialize in admissions success, GPA booster, and career advancement programs to help students and young professionals thrive in the US. WeEducation aim to cultivate the potential in every individual to assist in achieve academic excellence and career success by providing a variety of result-driven programs.


 Job Description:

  • In charge of marketing content creation, including conduct WeChat articles, social media post, newsletter, advertisements, videos, etc.
  • Manage and maintain the day-to-day social media platform operations, including WeChat, Little Red Book, YouTube, and Facebook, etc.
  • Conduct market research, design campaign cooperation with KOLs and related companies.
  • Review audiences’ feedbacks and analyze audiences’ responses to the contents for better improvement.
  • Create a better user experience and interaction through the created content.
  • Provide feedback and contribute to improving the website user or social media platforms.
  • Assist in the development of marketing and Sales materials needed to position new and existing products within the WeEducation value proposition; creating content as required for specific brochures, flyers, presentations, etc.
  • In charge of marketing content creation, including conduct WeChat articles, social media post, newsletter, advertisements, videos, etc.
  • Manage and maintain the day-to-day social media platform operations, including WeChat, Little Red Book, YouTube, and Facebook, etc.
  • Conduct market research, design campaign cooperation with KOLs and related companies.
  • Review audiences’ feedbacks and analyze audiences’ responses to the contents for better improvement.
  • Create a better user experience and interaction through the created content.
  • Provide feedback and contribute to improving the website user or social media platforms.
  • Assist in the development of marketing and Sales materials needed to position new and existing products within the WeEducation value proposition; creating content as required for specific brochures, flyers, presentations, etc.


Requirements:

  • Must have excellent speaking and writing skills in Mandarin Chinese and English.
  • Having a background in digital marketing is a plus.
  • Social media savvy: WeChat, Little Red Book, YouTube, Facebook, etc.
  • Proficiency in video editing and graphic design is a plus.

Top Skills

English
Mandarin Chinese
The Company
HQ: San Francisco, CA
234 Employees
On-site Workplace
Year Founded: 2017

What We Do

My Job Tank provides technology-driven education solutions aiming at delivering exceptional value for students on developing their academic and career path. We leverage our international business presence, industry expertise, and commitment to diversity to support each and every student.

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