Marketing Specialist, Brand

Posted Yesterday
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Toronto, ON
Junior
Professional Services
The Role
The Marketing Specialist, Brand will support the brand team in executing strategic marketing initiatives aimed at growth and engagement. Responsibilities include creating brand activations, managing content across digital platforms using SEO tools, developing authoritative website content, and collaborating with global teams on multimedia production and social media content.
Summary Generated by Built In

Who We Are

BrainStation offers world-class digital skills training courses and bootcamps for professionals in state-of-the-art campuses in New York, London, Miami, Toronto, Vancouver and online.. BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital training for more than 100,000 professionals and some of the largest corporations in the world.

Konrad (a BrainStation sibling brand) is a next-generation digital consultancy. We are dedicated to solving complex business problems for our global clients with creative and forward-thinking solutions. Our employees enjoy a culture built on innovation and a commitment to creating best-in-class digital products in use by hundreds of millions of consumers around the world. 

We hire exceptionally smart, analytical, and hard-working people who are lifelong learners. If you are passionate, hardworking, and excited to produce great work, we would love to meet you.

About The Role

As the Marketing Specialist, Brand, you are responsible for supporting the brand team in the development and execution of strategic initiatives with the goal of driving growth, integrity, awareness and engagement.

To be successful in this role, you should have a strong understanding of marketing and branding principles, experience with digital marketing tools, and strong writing skills. You should also have excellent communication and organizational skills, and be able to work well both independently and as part of a team. The ideal candidate will bring a passion for high-quality execution and is excited to build their career with a growing team.

What You'll Do

  • Assist in the creation and execution of brand activations
  • Contribute to various projects, including an array of marketing activities, copywriting, multimedia production, data analytics and more.
  • Develop, write, and edit authoritative content for our websites
  • Work with SEO tools to research, monitor, and maintain the health of our digital properties
  • Use a CMS to create and maintain site content
  • Collaborate with global teams to create and curate content
  • Concept, create, and manage social media content.
  • Manage and maintain editorial calendars for content, email marketing, and social media
  • Identify new channels and distribution methods to increase engagement and the size of our audience
  • Ensure that all outputs are consistent and aligned with the global brand

Qualifications

  • 2-3 years of relevant experience
  • Strong demonstrable writing skills in different modalities
  • Strong track record in collaborating with stakeholders
  • Excellent written and spoken communication skills
  • Strong problem-solving ability
  • Familiarity with creative design tools such as Figma, Premiere Pro, Photoshop, and Illustrator
  • Ability to manage multiple projects
  • Love of learning and willingness to take on new challenges and learn new skills
  • Self-motivated with a proven work ethic
  • Ability to work both independently and in a team environment
  • Knowledge of content management systems is an asset

Perks and Benefits

  • Comprehensive Health & Wellness Benefits Package 
  • Socials, Outings & Retreats
  • Retirement Planning
  • Parental Leave Program
  • Annual tech & travel allowance
  • Culture of Learning & Development
  • Flexible Working Hours
  • Work from Home Flexibility
  • Service Recognition Programs

Bonus Points

Have you taken any courses at BrainStation? A lot of our design and development best practices and processes are taught during our courses - make sure to highlight this experience in your cover letter if you have!

Konrad is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.

While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.

The Company
Miami, FL
400 Employees
On-site Workplace
Year Founded: 2012

What We Do

BrainStation is the global leader in digital skills training and workforce transformation.
BrainStation hires Instructors from the most innovative and digitally advanced companies in the world including Google, Facebook, Shopify, Amazon and Nike. These industry experts help to design and deliver our content and as of 2020 BrainStation has trained over 100,000 professionals and some of the largest corporations in the world across our core disciplines; data, design, web development, product and marketing.
BrainStation has students learning through online, Instructor-led training experiences across 100 countries and has physical offices and campuses in New York, London, Miami, Toronto and Vancouver to deliver premium in-person training as well.

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