Team Overview:
The Advance Insights and Marketing Science team estimate the value of marketing activities, be that a TV, Radio, Search, YouTube or Facebook advert. We add colour to this by understanding groups of customers and their motivations through both behavioural and panel-based datasets. What did you buy, why did you buy it and how much did it cost to get you to pick our products or services. Overall, we ensure our clients realise the full potential of their marketing investment for maximum growth.
Role Overview:
The Senior Marketing Science Consultant is a senior member of the Marketing Science team who will bring experience delivering Analytics and in particular Marketing Mix Modelling (MMM) solutions, attribution and other modelling approaches to clients. They will have a good understanding of the media and marketing industry. They will have a proven record of combining a creative approach to analytic problem solving with smart, technical know-how and polished project management / people skills
Working across multiple clients your day to day will be working on a number of areas:
- Managing and delivering marketing effectiveness projects, ensuring smooth delivery and high-quality standards
- Consulting and engaging with clients, ranging from understanding their needs, to project delivery and upselling solutions
- Ensuring all outputs are technically excellent and address all client questions – including ones they may not have articulated fully
- Coaching, mentoring and line management of more junior team members, progressing their ongoing professional and technical development
- Building relationships and collaborating with internal stakeholders across the agency and the group
- Contributing to the development of new solutions and analytical approaches that keep us on the cutting edge of marketing science
- Working with other senior team members to develop client new business proposals
Experience
- 4+ years delivering MMM and other marketing analytics projects
- Advanced understanding of Bayesian and linear regression approaches. Knowledge of machine learning would be an advantage
- Significant experience in data and analysis and designing approaches to answer ad-hoc questions
- Good stakeholder and team management and exposure in a client facing environment
- Experience workings across multiple workstreams and projects
Skills
- Expert knowledge of MMM and other marketing effectiveness techniques (e.g. digital attribution, TV attribution)
- Strong presenter with the ability to tell engaging stories and explain analytical techniques to a non-technical audience
- Excellent team player and role model for other members of the team
- Adept client, team and project management skills
- Coding skills in either R or Python would be an advantage
- Good Excel and PowerPoint skills
Attitude
- Self-starter, organised, collaborative, entrepreneurial, data curious, commercially savvy, cutting-edge technical thinker
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Top Skills
What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences.
We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards.
We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
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