As a Marketing Science Lead, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially within media, website and CRM. In this role, you will work with other Marketing Sciences team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation and data integration, with a subject matter expertise in Media with an audience first approach.
You will:
- Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
- Effectively communicate and present complex technical concepts to non-technical audiences.
- Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
- Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
- Operate A/B tests against audience and creative content to close feedback loops and optimize performance.
- Creatively solve problems, improve processes, and design methodically.
- Drive collaboration within teams to provide support, share skills, and gain insight.
- Confidently manage project delivery expectations and communications to project team.
You have:
- 6+ years of relevant experience
- Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
- Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
- Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc), CRM platforms (e.g.: Hubspot, Salesforce) and website analytics platforms (e.g.: Google Analytics, Adobe Analytics).
- Proven experience operating A/B testing within marketing campaigns.
- Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
- Confidence in your communication and collaboration skills.
- Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
- Well-organized approach to working on multiple projects at once.
- Passion to always improve your team’s craft through ongoing learning and support.
- Strong collaboration, project management, and team building skills.
- Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
Nice to have:
- Automation skills
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick/personal days
- Six free therapy sessions through Therify
- Access to online services for families and new parents
- Hybrid work options
- Summer Fridays (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Funding towards internal learning and development
- Enterprise-wide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$100,000—$110,000 USD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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