Marketing Project & Product Information Manager

Posted 21 Days Ago
Be an Early Applicant
Lancaster, PA
Mid level
Marketing Tech
The Role
The Marketing Project & Product Information Manager will oversee creative project execution, manage product information systems, and facilitate communication between teams. Responsibilities include coordinating timelines and budgets, ensuring data accuracy in the PIM system, tracking project performance, and implementing process improvements.
Summary Generated by Built In


Woodstream has a rich history of over 150 years, and we are an essential, life sustaining business. We provide pest & animal control products that destroy disease carrying insects & rodents.


 

We have an immediate opportunity for a Marketing Project & Product Information Manager in Lancaster, PA.

Benefits of Working for Woodstream:

  • Competitive benefits package include:
    • Bonus Program
    • 401k with Company Match
    • Health, Dental & Vision Insurance Effective on First Day of Employment
    • Parental Leave
    • Adoption Assistance
    • Paid Basic Life & Disability Insurance
    • Accident, Critical Illness, & Hospital Insurance Options
    • ID Theft & Legal Assistance Plan Options
    • Paid Vacation and Holidays
  • Stable, growing working environment with a history of 150 years of doing business.
  • Opportunity to advance within the company.

Overview of the Role:
The Marketing Project & Product Information Manager will play a pivotal role in supporting the creative, design, and brand teams for our multi-brand CPG organization. This role is responsible for ensuring the timely, within-budget, and quality execution of creative projects, as well as managing and maintaining product information and creative assets within a Product Information Management (PIM) system. Woodstream currently uses Salsify.
The ideal candidate is an organized, proactive professional with a track record in project management and a keen understanding of PIM/PXM platforms. Reporting directly to the Group Creative Director, this position will work cross-functionally to manage creative workflows and ensure smooth communication between all stakeholders.
Essential Functions & Responsibilities:
Project Management:

  • Oversee the coordination and execution of creative and marketing projects, managing timelines, budgets, and scopes.
  • Collaborate with brand teams to anticipate project needs and create comprehensive project plans.
  • Utilize Adobe Workfront or similar project management tools to track progress, allocate resources, and identify potential bottlenecks.
  • Proactively address project delays or challenges, offering timely communication and actionable solutions to stakeholders.
  • Serve as the main point of contact for internal teams, external agencies, and vendors to ensure seamless project execution.
  • Delegate design and creative tasks based on team members' strengths, skill sets, and workloads.
  • Prepare regular status reports for senior management and key stakeholders, highlighting progress, risks, and opportunities.
  • Manage creative team production budget and expense reporting

Product Information System Management:

  • Upload, organize, and catalog creative assets (e.g., images, videos) within the PIM system (Woodstream currently uses Salsify)
  • Ensure data accuracy and consistency across all product information and asset channels.
  • Partner with product teams and brand managers to optimize content distribution models for various platforms and markets.
  • Provide training and support to internal teams on PIM system functionalities and best practices.
  • Lead all PIM system initiatives, including but not limited to syndication with customer sites

Performance Tracking:

  • Measure project success using KPIs and performance metrics, ensuring alignment with business objectives.
  • Conduct financial analyses to meet budgetary goals and provide insights for cost control.
  • Identify and implement process improvements to enhance overall project efficiency and effectiveness.

Other Functions:

  • Perform other duties as assigned
  • Regular attendance and punctuality required


Successful Candidate Profile:

  • Bachelor’s degree in Marketing, Business, Project Management, or a related field, or equivalent work experience.
  • 3-5 years of experience in project management, preferably within a creative or marketing environment.
  • Hands-on experience with PIM or PXM platforms such as Salsify, Akeneo, Syndigo, or Pimcore.
  • Proficiency in Adobe Workfront or similar project management tools.
  • Strong organizational skills with exceptional attention to detail and multitasking abilities.
  • Proven ability to communicate effectively with internal and external stakeholders at all levels.
  • Solid understanding of creative workflows and marketing processes.
  • Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • PMP or PRINCE II certification is a plus.


Soft Skills:

  • Critical thinking and problem-solving abilities.
  • Strong written and verbal communication skills.
  • Adaptable, resourceful, and able to manage multiple priorities in a fast-paced environment.
  • Collaborative mindset with a focus on team success.


Preferred Qualifications:

  • Experience working with agencies, freelancers, or in-house creative teams.
  • Familiarity with budget development, cost control, and financial analysis.
  • Exposure to process improvement methodologies and performance management.


Woodstream Fun Facts!

  • We are the #1 EAC (Electronic Animal Containment/fencing) company in North America, 10X the #2 company and these products protect our food supply.
  • We are the ONLY Pest & Animal Control company with a significant ESG (Environmental, Social & Governance) Program.
  • Over 40% of our directors and above are woman.
  • 57% of the Executive Team (meaning VP and above) are female, black, Hispanic or Asian/Islander.


Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic.

The Company
HQ: Lancaster, PA
391 Employees
On-site Workplace
Year Founded: 1830

What We Do

Woodstream has been manufacturing and marketing consumer products for over a century. Nearly doubling in size in the past few years, Woodstream’s growth has been driven by a customer-driven approach to product development, a dedicated design organization that focuses on innovation, quality, and safety, and a commitment to an industry-leading level of service for retailers and end-user customers.

Notably, we have executed numerous strategic acquisitions, successfully managed the subsequent integration activities, and assembled a robust portfolio of company-owned brands to better serve the market.

Corporate management focuses on cross-segment and cross-business synergies that can increase overall
company margins, operational efficiencies, market share, retail relationships, and revenue growth.

Our strategies are straightforward – build brand awareness and acceptance of our superior products, continue to develop proprietary technologies, commercialize innovative new products, drive products through our diversified and growing distribution network, and maximize long-term profitability while increasing market share and revenues in key vertical markets.

With our proven brands, efficient manufacturing and sourcing, consolidated distribution, strong customer relationships, and innovative products, we have created a solid foundation for continued growth from which we can expand market share and build competitive advantages in all markets.

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