Marketing Outreach Specialist

Posted 6 Days Ago
Be an Early Applicant
Sherwood Park, AB
Mid level
Edtech
The Role
The Marketing Outreach Specialist builds relationships with clients through warm outreach, showcases the brand, gathers insights, and enhances marketing strategies to foster connections and increase engagement.
Summary Generated by Built In

BIS Safety Software is a fast-growing technology company providing leading software for the safety industry. We are looking to add a Marketing Outreach Specialist to our expanding team.


Who We Are


Founded in 2006, BIS is proudly headquartered in Sherwood Park, Alberta. We have developed a world class software solution by emphasizing client relationships and continuous innovation, and we are looking to continue our growth across North America and around the world.


About the Role


As a member of the marketing team, you will be an important storyteller and connector between our brand and the EHS community. You will focus on outreach—making warm calls, attending events, leveraging platforms like LinkedIn, and engaging partners and prospective clients through meaningful conversations. You will represent our brand with curiosity, compassion, and a genuine interest in EHS leaders and their stories. Whether it’s initiating a conversation that leads to a podcast appearance, inviting someone to an upcoming event, or exploring future collaboration, you will help open doors and build authentic relationships. This role is about creating space for connection—not being pushy, but being present, thoughtful, and engaging in every interaction. Your goal is to spark interest, create connection, and leave people feeling seen and heard.


This is an in-person position based in our Sherwood Park, Alberta office.


Want to stand out? Be creative with your application!

What You'll Do

  • Relationship Building: Initiate warm outbound communications via phone, email, and LinkedIn to connect with current and potential clients and partners.
  • Create Strong First Impressions: Serve as the first point of contact in our outreach strategy, creating a positive and memorable first impression of BIS.
  • Discover Insights & Stories: Gather insights and stories through authentic conversations that can inform our marketing content and strategies.
  • Enable Team Collaboration: Collaborate with the marketing and sales teams to pass qualified leads and insights for follow-up and deeper engagement.
  • Communicate with Agility: Adapt communication style and tone to different audiences with ease—being a “conversation chameleon” who listens first and tailors follow-up accordingly.
  • Coordinate Strategic Campaigns: Work closely with internal stakeholders to coordinate outreach strategies and support broader marketing campaigns.
  • Support Podcast Growth: Contribute to podcast guest sourcing and pre-interview prep for our ongoing content efforts.
  • Drive Continuous Improvement: Continuously improve outreach strategies through feedback, training, and data-driven insights

Who You Are

  • Passionate about talking to people, discovering their stories, and building connections.
  • Not pushy—intuitively knows when to step back and when to move forward in conversations.
  • Has 3–5 years of professional experience in customer outreach, relationship development, or inside sales, ideally in a B2B environment.
  • Able to handle repetitive outreach tasks with focus and consistency, while bringing energy to every interaction.
  • Excellent communication skills, with strong English fluency—natural, conversational, and professional.
  • Prior experience in EHS or software industries is a strong asset.
  • Comfortable on the phone, on camera/podcasts and at events, as needed.
  • Self-motivated, adaptable, and collaborative—enjoys learning through feedback and being part of a cross-functional team.
  • Tech-savvy and familiar with tools such as LinkedIn, CRM platforms, and virtual communication software.
  • Curious and coachable, with a desire to grow personally and professionally as the role itself grows and evolves.

Bonus Points If You Have

  • Experience in the EHS industry
  • Background in podcasting, event planning or guest coordination
  • Familiarity with CRM tools

Job ID: #T202504-21MOS


Why join us


At BIS, we pride ourselves in being very entrepreneurial in nature. Our office is an open environment that lends itself to collaboration and organic learning. We integrate new ideas and best practices quickly when they further the development of our software and company. This flexibility is a key part of our culture and a reflection of our insightful and collaborative team.

 

Another key part of our culture is our purposeful avoidance of titles. We don’t use job titles as they don’t reflect the value we place on humility. And we lead with our heart, treating all our customers and team members with integrity and compassion.


We are looking for like-minded individuals who are interested in growing with us.


In addition, we also offer the following:


Comprehensive benefits package

Health spending account

Growth opportunities

Flexible working hours

On-the-job training

Work-life balance

Free on-site parking

Team Recognition Points

Social committee

Fun, open and collaborative environment



Be More Than an Employee


BIS is a company where you can not only grow your career but also share in the success you help create. Our Employee Stock Ownership Plan (ESOP) allows you to own a piece of the business and build equity in the company’s future.



We'd love to hear from you


If this describes you, please submit a creative application that is sure to grab our attention. Submit your résumé and cover letter in confidence through this posting.

 

Visit our Careers Page to learn more.

 

We sincerely thank all applicants for their interest, however, only applicants selected for interviews will be contacted.

Top Skills

Crm Platforms
LinkedIn
Virtual Communication Software
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The Company
Austin, Texas
56 Employees
On-site Workplace
Year Founded: 2006

What We Do

BIS Safety Software is a technology company that offers compliance and learning management software to meet the needs of Environment, Health, and Safety (EHS) professionals. This cloud-based software application includes a Training Record Management System, a Classroom Calendar Management module, a Training Matrix, a Learning Management System, Digital Folders, plus Online Forms that can be used for site inspections, hazard assessments, incident management, preventive maintenance, competency evaluations, and more. We provide training solutions for the safety industry, including hundreds of safety training organizations throughout North America and across the world.

The core of our business is the SafetyNET program. The SafetyNET is a network of more than 500 leading safety training companies from across North America who collectively share and provide companies and individuals with access to a wide variety of safety training courses through one centralized online application.

Since 2010, the collaborative partnership between these training companies has not only enabled the best-of-the-best in online safety training to be brought together in one location but it is also helping to improve industry safety performance through the provision of convenient, cost-effective training.

Looking toward the future, the SafetyNET seeks to continually set new standards in training through ongoing technological innovations and implementation of feedback from industry experts and leaders. Be a part of this exciting future by becoming a part of The SafetyNET

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