Marketing Operations Senior Specialist (Hybrid work schedule)

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference. Diversity, Equity, and Inclusion, is simply who we are and what we do.

Our Marketing Analytics & Operations team is looking for a highly skilled and motivated Marketing Operations Senior Specialist to join our dynamic Corporate Marketing group. We aim to create and execute compelling and integrated marketing campaigns that highlight how we are improving the lives of millions in the U.S. and around the world.

Role Overview

In this hybrid role based at our corporate headquarters in Reston, VA, you will play a critical role in developing and executing the marketing team's email programs and optimizing our efforts across the marketing department.

Key Responsibilities

• Administer and optimize the Marketo platform to support marketing campaigns, lead generation, and customer engagement activities. Ensure the platform is configured to meet business needs and best practices.
• Develop, execute, and manage end-to-end marketing campaigns using Marketo and Knak, including email marketing, lead nurturing, segmentation, lead routing, and scoring strategies.
• Maintain and manage the marketing database, ensuring data accuracy, quality, and compliance with data protection regulations. Implement processes for data cleansing, enrichment, and segmentation.
• Monitor, analyze, and report on the performance of marketing campaigns and programs. Provide insights and recommendations to optimize campaign effectiveness and ROI.
• Work closely with cross-functional teams to align marketing strategies and ensure seamless execution of campaigns.
• Identify opportunities to streamline and improve marketing operations processes. Implement best practices and automation to enhance efficiency and scalability.
• Provide training and support to marketing team members on the effective use of Marketo. Stay updated with the latest trends and developments in marketing automation and share knowledge with the team.

Qualifications

• 3+ years of experience in Marketo and marketing automation processes such as lead management and campaign management.
• Excellent troubleshooting skills and experience working in a cross-functional organization supporting various business areas.

Preferred Experience:

• Bachelor's degree
• Experience with Knak
• Experience with CRM applications such as Dynamics or Salesforce
• Experience with MS365

Professional Skills

• Proven track record of creating multiple nurture tracks for different business areas.
• Strong communication skills with the ability to manage stakeholder communications and share insights with both technical and non-technical audiences.
• Strong project management and time management skills with the ability to multitask.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$72,402.00 - $123,084.00

Reston, VA (VA30)