Marketing Operations Manager

About Decagon:

Decagon is building the most advanced conversational AI agents for the enterprise. Since starting the company, we've been on a tear, winning over customers like Duolingo, Notion, Rippling, Eventbrite, Webflow, BILT and many more. Our AI agents provide a human-like customer support experience that enables enterprises to better serve their customers and efficiently manage their customer experience organizations.

We've raised $100M in total funding from Bain Capital Ventures, Accel, a16z, BOND Capital, A*, Elad Gil, and notable angels, including the founders of Box, Airtable, Rippling, Okta, Lattice, and Klaviyo.

About the Role

We're looking for a Head of Marketing operations will be at the core of our lead and pipeline creation activity and will drive cross-functional projects across Marketing, Growth / Demand Generation, and Sales. Reporting to the VP of Revenue Operations, this person will be responsible for monitoring and enabling the delivery of leads and pipeline. The ideal candidate will understand marketing activities and will build out systems, processes and workflows to support and augment them. You will join a dynamic and empowering team that operates with urgency, a data driven mindset, attention to detail, and a commitment to creating and influencing a quality pipeline for Sales.

Who You Are

• You are a leader and thrive in high-energy environments where you are able to own multiple initiatives.

• You are an excellent communicator and use your communication skills to align a diverse set of stakeholders.

• You are a problem solver with an affection for understanding human behavior; you understand what motivates people and how to affect that through your role.

• You are a data enthusiast with strong attention to detail and have a great understanding of how to identify and resolve issues by utilizing data and associated technologies.

Responsibilities

• Lead our Marketing Operations efforts, and be a strategic advisor/partner to the Head of Demand Generation and our Marketing stakeholders.

• Platform and Systems Ownership

  • Own the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement).

  • Set up and manage integrations between our core Marketing and Sales systems and complementary tools

  • Balance short term fixes with the design and implementation of long term solutions that scale.

• Campaign Management

  • Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively

  • Manage our email calendar and inbound forms; Build, test and send emails, registration pages, and other campaign elements

  • Monitor email deliverability and list hygiene to ensure optimal inbox placement and privacy compliance

  • Ensure lead and contact data quality: cleaning, normalization, and imports

  • Assist with lead and contact database management, attributions, and proper tagging

  • Optimize lead and account scoring, nurturing and routing so leads are passed and prioritized appropriately.

• Reporting / Analytics

  • Track, manage, and own our Demand Generation programs for effectiveness and results

  • Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion / velocity

  • Define measurements for Inbound/Outbound, Channels, Lead Source, etc

  • Refine our Attribution model to optimize for motion and ROI.

Qualifications

• 5+ years in Marketing Operations.

• 5+ years at B2B SaaS Growth companies and with Sales Led Growth (SLG) strategy a requirement, Product Led Growth (PLG) a plus.

• Deep domain expertise in building and optimizing marketing automation platforms, especially Hubspot, Salesforce, Bizible, Zoominfo, RingLead, Paid Media (Google, LinkedIn, etc).

• A plus if you have experience with BI tools such as Looker